The selection of international retail franchisees in East Asia

Asia Pacific Journal of Marketing and Logistics

Volumn 19, Issue 4, 2007, Pages 380-397

  Choo, Stephen ^a   Mazzarol, Tim ^a   Soutar, Geoff ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Economic resources; Food service; Franchising; National markets; Singapore

Indexed keywords

EID: 79955935589     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850710827878     Document Type: Article

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