Achieving mass customization through trust-driven information sharing: A supplier's perspective

Management Research Review

Volumn 34, Issue 5, 2011, Pages 541-552

  Liao, Kun ^a   Ma, Zhongming ^b   Lee, Johnny Jiung Yee ^c   Ke, Ke ^a  

^a CENTRAL WASHINGTON UNIVERSITY   (United States)

^b CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

^c VILLANOVA UNIVERSITY   (United States)

Author keywords

Channel relationships; Customization; Information strategy; Supply chain management; Trust

Indexed keywords

EID: 79955685967     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171111128715     Document Type: Article

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