The role of context in assessing international marketing opportunities

International Marketing Review

Volumn 28, Issue 2, 2011, Pages 150-162

  Douglas, Susan P ^a   Craig, C Samuel ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Consumption; International business; Market entry; Market segmentation

Indexed keywords

EID: 79955585857     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111122641     Document Type: Article

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