메뉴 건너뛰기




Volumn 37, Issue 10, 2010, Pages 6986-6996

Fuzzy linguistic decision to provide alternatives to market mechanism strategies

Author keywords

Fuzzy linguistic; Market mechanism strategy; Uncertainty

Indexed keywords

DECISION MAKING; LINGUISTICS; SALES;

EID: 79955570171     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.03.020     Document Type: Article
Times cited : (13)

References (49)
  • 1
    • 0030141470 scopus 로고    scopus 로고
    • Fuzzy modeling and analytic hierarchy processing-Means to quantity risk levels associated with occupational injuries-Part II: The development of a fuzzy rule-based model for the prediction of injury
    • Bell, P. M., & Badiru, A. B. (1996). Fuzzy modeling and analytic hierarchy processing-Means to quantity risk levels associated with occupational injuries-Part II: The development of a fuzzy rule-based model for the prediction of injury. IEEE Transactions on Fuzzy Systems, 4(2), 1211-1223.
    • (1996) IEEE Transactions on Fuzzy Systems , vol.4 , Issue.2 , pp. 1211-1223
    • Bell, P.M.1    Badiru, A.B.2
  • 2
    • 0012319518 scopus 로고
    • A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?
    • Boulding, W., & Kirmani, A. (1993). A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality? Journal of Consumer Research, 20, 111-123.
    • (1993) Journal of Consumer Research , vol.20 , pp. 111-123
    • Boulding, W.1    Kirmani, A.2
  • 3
    • 0002531628 scopus 로고
    • The effects of product class knowledge on information search behavior
    • Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12, 1-15.
    • (1985) Journal of Consumer Research , vol.12 , pp. 1-15
    • Brucks, M.1
  • 4
    • 0035314167 scopus 로고    scopus 로고
    • Structural quantization of vagueness in linguistic expert opinions in an evaluation programme
    • DOI 10.1016/S0165-0114(99)00044-5
    • Chakraborty, D. (2001). Structural quantization of vagueness in linguistic expert opinions in an evaluation programme. Fuzzy Sets and Systems, 119, 171-186. (Pubitemid 32091798)
    • (2001) Fuzzy Sets and Systems , vol.119 , Issue.1 , pp. 171-186
    • Chakraborty, D.1
  • 6
    • 0000597270 scopus 로고    scopus 로고
    • A new approach for ranking fuzzy numbers by distance method
    • Chen, C. H. (1998). A new approach for ranking fuzzy numbers by distance method. Fuzzy Sets and Systems, 95, 307-317.
    • (1998) Fuzzy Sets and Systems , vol.95 , pp. 307-317
    • Chen, C.H.1
  • 7
    • 0002793437 scopus 로고
    • Money back guarantees in retailing: Matching products to consumer tastes
    • Davis, S., Gerstner, E., & Hagerty, M. (1995). Money back guarantees in retailing: Matching products to consumer tastes. Journal of Retailing, 71(1), 7-22.
    • (1995) Journal of Retailing , vol.71 , Issue.1 , pp. 7-22
    • Davis, S.1    Gerstner, E.2    Hagerty, M.3
  • 8
    • 0010395999 scopus 로고
    • Warranty, quality, and price in the US automobile market
    • Douglas, E. J., Glennon, D. C., & Lane, J. I. (1993). Warranty, quality, and price in the US automobile market. Applied Economics, 25, 135-141.
    • (1993) Applied Economics , vol.25 , pp. 135-141
    • Douglas, E.J.1    Glennon, D.C.2    Lane, J.I.3
  • 9
    • 85009844554 scopus 로고    scopus 로고
    • The use of price and warranty cues in product evaluation: A comparison of US and Hong Kong consumers
    • Erevelles, S., Roy, A., & Vargo, S. L. (1999). The use of price and warranty cues in product evaluation: A comparison of US and Hong Kong consumers. Journal of International Consumer Marketing, 11(3), 67-91.
    • (1999) Journal of International Consumer Marketing , vol.11 , Issue.3 , pp. 67-91
    • Erevelles, S.1    Roy, A.2    Vargo, S.L.3
  • 10
    • 0010696075 scopus 로고    scopus 로고
    • Demonstrations and money-back guarantees: Market mechanisms to reduce uncertainty
    • DOI 10.1016/S0148-2963(00)00181-8, PII S0148296300001818
    • Heiman, A., McWilliams, B., & Zilberman, D. (2001). Demonstrations and moneyback guarantees: Market mechanisms to reduce uncertainty. Journal of Business Research, 54, 71-84. (Pubitemid 33623617)
    • (2001) Journal of Business Research , vol.54 , Issue.1 , pp. 71-84
    • Heiman, A.1    McWilliams, B.2    Zilberman, D.3
  • 11
    • 0036387684 scopus 로고    scopus 로고
    • Valuation and management of money-back guarantee options
    • Heiman, A., McWilliams, B., & Zilberman, D. (2002). Valuation and management of money-back guarantee options. Journal of Retailing, 78, 193-205.
    • (2002) Journal of Retailing , vol.78 , pp. 193-205
    • Heiman, A.1    McWilliams, B.2    Zilberman, D.3
  • 12
    • 0030522226 scopus 로고    scopus 로고
    • Using demonstration to increase new product acceptance-controlling demonstration time
    • Heiman, A., & Muller, E. (1996). Using demonstration to increase new product acceptance-controlling demonstration time. Journal of Marketing Research, 33, 422-430.
    • (1996) Journal of Marketing Research , vol.33 , pp. 422-430
    • Heiman, A.1    Muller, E.2
  • 13
    • 0001877416 scopus 로고    scopus 로고
    • A model of consensus in group decision making under linguistic assessments
    • Herrera, F., Herrera-Viedma, E., & Verdegay, J. L. (1996). A model of consensus in group decision making under linguistic assessments. Fuzzy Sets and Systems, 78, 73-87. (Pubitemid 126667360)
    • (1996) Fuzzy Sets and Systems , vol.78 , Issue.1 , pp. 73-87
    • Herrera, F.1    Herrera-Viedma, E.2    Verdegay, J.L.3
  • 14
    • 0034476450 scopus 로고    scopus 로고
    • A 2-ruple fuzzy linguistic representation model for computing with words
    • Herrera, F., & Martínez, L. (2000). A 2-ruple fuzzy linguistic representation model for computing with words. IEEE Transactions on Fuzzy Systems, 8(6), 746-752.
    • (2000) IEEE Transactions on Fuzzy Systems , vol.8 , Issue.6 , pp. 746-752
    • Herrera, F.1    Martínez, L.2
  • 15
    • 0035305005 scopus 로고    scopus 로고
    • A model based on linguistic 2-tuples for dealing with multigranular hierarchical linguistic contexts in multi-expert decision-making
    • DOI 10.1109/3477.915345, PII S1083441901025146
    • Herrera, F., & Martínez, L. (2001). A model based on linguistic 2-tuples for dealing with multigranular hierarchical linguistic contexts in multi-expert decisionmaking. IEEE Transactions on Systems, Man, and Cybernetics-Part B: Cybernetics, 31(2), 227-234. (Pubitemid 32415888)
    • (2001) IEEE Transactions on Systems, Man, and Cybernetics, Part B: Cybernetics , vol.31 , Issue.2 , pp. 227-234
    • Herrera, F.1    Martinez, L.2
  • 16
    • 0030149142 scopus 로고    scopus 로고
    • Aggregation of fuzzy opinions under group decision making
    • Hsu, H. M., & Chen, C. T. (1996). Aggregation of fuzzy opinions under group decision making. Fuzzy Sets and Systems, 79, 279-285.
    • (1996) Fuzzy Sets and Systems , vol.79 , pp. 279-285
    • Hsu, H.M.1    Chen, C.T.2
  • 17
    • 33745865901 scopus 로고    scopus 로고
    • Using fuzzy set theoretic techniques to analyze travel risk: An empirical study
    • Hsu, T. H., & Lin, L. Z. (2006). Using fuzzy set theoretic techniques to analyze travel risk: An empirical study. Tourism Management, 27, 968-981.
    • (2006) Tourism Management , vol.27 , pp. 968-981
    • Hsu, T.H.1    Lin, L.Z.2
  • 19
    • 0002928534 scopus 로고
    • Brand choice behavior as a function of information load: Replication and extension
    • Jacoby, J., Donald, E., & Speller, E. (1974). Brand choice behavior as a function of information load: Replication and extension. Journal of Consumer Research, 1, 33-41.
    • (1974) Journal of Consumer Research , vol.1 , pp. 33-41
    • Jacoby, J.1    Donald, E.2    Speller, E.3
  • 20
    • 0348039960 scopus 로고    scopus 로고
    • Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey
    • Kahraman, C., Cebeci, U., & Ruan, D. (2004). Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey. International of Journal of Production Economics, 87, 171-184.
    • (2004) International of Journal of Production Economics , vol.87 , pp. 171-184
    • Kahraman, C.1    Cebeci, U.2    Ruan, D.3
  • 21
    • 33747083242 scopus 로고    scopus 로고
    • Using fuzzy sets and grey decision-making to construct the performance evaluation model of firm's outsourcing management-A case study of avionics manufacturer in Taiwan
    • Kung, C. Y. (2006). Using fuzzy sets and grey decision-making to construct the performance evaluation model of firm's outsourcing management-A case study of avionics manufacturer in Taiwan. Quality & Quantity, 40, 577-593.
    • (2006) Quality & Quantity , vol.40 , pp. 577-593
    • Kung, C.Y.1
  • 22
    • 0036790658 scopus 로고    scopus 로고
    • A fuzzy AHP approach to the determination of importance weights of customer requirements in quality function deployment
    • Kwong, C. K., & Bai, H. (2002). A fuzzy AHP approach to the determination of importance weights of customer requirements in quality function deployment. Journal of Intelligent Manufacturing, 13, 367-377.
    • (2002) Journal of Intelligent Manufacturing , vol.13 , pp. 367-377
    • Kwong, C.K.1    Bai, H.2
  • 23
    • 0037116767 scopus 로고    scopus 로고
    • Group decision making in a multiple criteria environment: A case using the AHP in software selection
    • DOI 10.1016/S0377-2217(01)00084-4, PII S0377221701000844
    • Lai, V. S., Wong, B. K., & Cheung, W. (2002). Group decision making in a multiple criteria environment: A case using the AHP in software selection. European Journal of Operational Research, 137, 134-144. (Pubitemid 33126014)
    • (2002) European Journal of Operational Research , vol.137 , Issue.1 , pp. 134-144
    • Lai, V.S.1    Wong, B.K.2    Cheung, W.3
  • 24
    • 0030165001 scopus 로고    scopus 로고
    • Group decision making using fuzzy sets theory for evaluating the rate of aggregative risk in software development
    • Lee, H. M. (1996). Group decision making using fuzzy sets theory for evaluating the rate of aggregative risk in software development. Fuzzy Sets and Systems, 80, 261-271.
    • (1996) Fuzzy Sets and Systems , vol.80 , pp. 261-271
    • Lee, H.M.1
  • 25
    • 0001130859 scopus 로고
    • Comparison of fuzzy numbers based on the probability measure of fuzzy events
    • Lee, E. S., & Li, R. L. (1988). Comparison of fuzzy numbers based on the probability measure of fuzzy events. Computational Mathematics and Applications, 15, 887-896.
    • (1988) Computational Mathematics and Applications , vol.15 , pp. 887-896
    • Lee, E.S.1    Li, R.L.2
  • 26
    • 45749143646 scopus 로고    scopus 로고
    • The Qualitative and Quantitative models for performance measurement systems: The agile service development
    • Lin, L. Z., & Hsu, T. H. (2008). The Qualitative and Quantitative models for performance measurement systems: The agile service development. Quality & Quantity, 42(4), 445-476.
    • (2008) Quality & Quantity , vol.42 , Issue.4 , pp. 445-476
    • Lin, L.Z.1    Hsu, T.H.2
  • 27
    • 81355153465 scopus 로고
    • Return to sender: Ingram, others struggle with product policies
    • Longwell, J. (1994). Return to sender: Ingram, others struggle with product policies. Computer Reseller News, 177, 180.
    • (1994) Computer Reseller News , vol.177 , pp. 180
    • Longwell, J.1
  • 28
    • 81355132587 scopus 로고
    • Money-back contracts with double moral hazard
    • Mann, D. P., & Wissinik, J. P. (1990). Money-back contracts with double moral hazard. Rand Journal of Economics, 19(2), 432-436.
    • (1990) Rand Journal of Economics , vol.19 , Issue.2 , pp. 432-436
    • Mann, D.P.1    Wissinik, J.P.2
  • 29
    • 0001212543 scopus 로고
    • Risk perception and reduction in the purchase of consumer services
    • Mitchell, V. W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer services. The Service Industries Journal, 13(4), 179-200.
    • (1993) The Service Industries Journal , vol.13 , Issue.4 , pp. 179-200
    • Mitchell, V.W.1    Greatorex, M.2
  • 30
    • 21844508779 scopus 로고
    • Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs
    • Moorthy, S., & Srinivasan, K. (1995). Signaling quality with a money-back guarantee: The role of transaction costs. Marketing Science, 14(4), 442-466. (Pubitemid 126028380)
    • (1995) Marketing Science , vol.14 , Issue.4 , pp. 442-466
    • Moorthy, S.1    Srinivasan, K.2
  • 31
    • 21144478153 scopus 로고
    • Warranty policy and extended service contracts: Theory and application to automobiles
    • Padmanabhan, V., & Rao, R. C. (1993). Warranty policy and extended service contracts: Theory and application to automobiles. Marketing Science, 12, 230-247.
    • (1993) Marketing Science , vol.12 , pp. 230-247
    • Padmanabhan, V.1    Rao, R.C.2
  • 32
    • 0035693663 scopus 로고    scopus 로고
    • Experimental choice analysis of shopping strategies
    • Peter, T. L., Leszczyc, P., & Timmermans, H. (2001). Experimental choice analysis of shopping strategies. Journal of Retailing, 77, 493-509.
    • (2001) Journal of Retailing , vol.77 , pp. 493-509
    • Peter, T.L.1    Leszczyc, P.2    Timmermans, H.3
  • 33
    • 21344493417 scopus 로고
    • Negative option contracts and consumer switching costs
    • Phillips, O. R. (1993). Negative option contracts and consumer switching costs. Southern Economic Journal, 60, 304-315.
    • (1993) Southern Economic Journal , vol.60 , pp. 304-315
    • Phillips, O.R.1
  • 34
    • 0016374073 scopus 로고
    • Compliance without pressure: Some further data on the foot in the door technique
    • Pliner, P., Hart, H., Kohl, J., & Saari, D. (1974). Compliance without pressure: Some further data on the foot in the door technique. Journal of Society Psychology, 10, 17-22.
    • (1974) Journal of Society Psychology , vol.10 , pp. 17-22
    • Pliner, P.1    Hart, H.2    Kohl, J.3    Saari, D.4
  • 35
    • 0000787828 scopus 로고
    • A theory of the consumer product warranty
    • Priest, G. L. (1981). A theory of the consumer product warranty. The Yale Law Journal, 90, 1297-1352.
    • (1981) The Yale Law Journal , vol.90 , pp. 1297-1352
    • Priest, G.L.1
  • 36
    • 0001559788 scopus 로고
    • Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
    • Roberts, J. H., & Urban, G. L. (1988). Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Science, 34, 167-185.
    • (1988) Management Science , vol.34 , pp. 167-185
    • Roberts, J.H.1    Urban, G.L.2
  • 37
    • 0002591399 scopus 로고
    • Consumer rankings of risk reduction methods
    • Roselius, E. (1971). Consumer rankings of risk reduction methods. Journal of Marketing, 35, 56-61.
    • (1971) Journal of Marketing , vol.35 , pp. 56-61
    • Roselius, E.1
  • 39
    • 0002530852 scopus 로고
    • The effects of trial and incentives on repeat purchase behavior
    • Scott, C. A. (1976). The effects of trial and incentives on repeat purchase behavior. Journal of Marketing Research, 13, 263-269.
    • (1976) Journal of Marketing Research , vol.13 , pp. 263-269
    • Scott, C.A.1
  • 40
    • 0002649591 scopus 로고
    • Warranty and other extrinsic cue effects of consumers' risk perceptions
    • Shimp, T. A., & Bearden, W. O. (1982). Warranty and other extrinsic cue effects of consumers' risk perceptions. Journal of Consumer Research, 9, 38-46.
    • (1982) Journal of Consumer Research , vol.9 , pp. 38-46
    • Shimp, T.A.1    Bearden, W.O.2
  • 41
    • 84959825935 scopus 로고
    • Consumer misconceptions, product failure and product liability
    • Spence, A. M. (1977). Consumer misconceptions, product failure and product liability. Review of Economics Studies, 44(3), 561-567.
    • (1977) Review of Economics Studies , vol.44 , Issue.3 , pp. 561-567
    • Spence, A.M.1
  • 42
    • 0033092827 scopus 로고    scopus 로고
    • The role of perceived risk in the quality-value relationship: A study in a retail environment
    • Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.
    • (1999) Journal of Retailing , vol.75 , Issue.1 , pp. 77-105
    • Sweeney, J.C.1    Soutar, G.N.2    Johnson, L.W.3
  • 43
    • 0013437162 scopus 로고    scopus 로고
    • Strategies for reducing consumers' risk aversion in Internet shopping
    • Tan, S. J. (1999). Strategies for reducing consumers' risk aversion in Internet shopping. Journal of Consumer Marketing, 16(2), 163-180.
    • (1999) Journal of Consumer Marketing , vol.16 , Issue.2 , pp. 163-180
    • Tan, S.J.1
  • 44
    • 0000247057 scopus 로고    scopus 로고
    • Evaluating tourist risks from fuzzy perspectives
    • Tsaur, S. H., Tzeng, G. H., & Wang, K. C. (1997). Evaluating tourist risks from fuzzy perspectives. Annals of Tourism Research, 24(4), 796-812.
    • (1997) Annals of Tourism Research , vol.24 , Issue.4 , pp. 796-812
    • Tsaur, S.H.1    Tzeng, G.H.2    Wang, K.C.3
  • 45
    • 0033477617 scopus 로고    scopus 로고
    • Understanding how product attributes influence product categorization: Developing and validation of fuzzy set-based measures of gradedness in product categories
    • Viswanathan, M., & Childers, T. L. (1999). Understanding how product attributes influence product categorization: Developing and validation of fuzzy set-based measures of gradedness in product categories. Journal of Marketing, 63, 75-94.
    • (1999) Journal of Marketing , vol.63 , pp. 75-94
    • Viswanathan, M.1    Childers, T.L.2
  • 46
    • 0003293406 scopus 로고
    • Are warranties accurate signals of product reliability?
    • Weiner, J. L. (1985). Are warranties accurate signals of product reliability? Journal of Consumer Research, 12, 245-250.
    • (1985) Journal of Consumer Research , vol.12 , pp. 245-250
    • Weiner, J.L.1
  • 47
    • 0039257103 scopus 로고    scopus 로고
    • Use fuzzy statistical methods in change periods detection
    • Wu, B., & Chen, M. (1999). Use fuzzy statistical methods in change periods detection. Applied Mathematics and Computation, 99, 241-254.
    • (1999) Applied Mathematics and Computation , vol.99 , pp. 241-254
    • Wu, B.1    Chen, M.2
  • 48
    • 24644440469 scopus 로고    scopus 로고
    • Integrating fuzzy logic into quality function deployment for product positioning
    • Yang, C. L., & Fang, H. H. (2003). Integrating fuzzy logic into quality function deployment for product positioning. Journal of the Chinese Institute of Industrial Engineers, 20(30), 275-281. (Pubitemid 41283642)
    • (2003) Journal of the Chinese Institute of Industrial Engineers , vol.20 , Issue.3 , pp. 275-281
    • Yang, C.L.1    Fang, H.H.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.