Economic and business dimensions: Online advertising, behavioral targeting, and privacy

Communications of the ACM

Volumn 54, Issue 5, 2011, Pages 26-27

  Goldfarb, Avi ^a   Tucker, Catherine ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ECONOMIC ACTIVITIES; ONLINE ADVERTISING; PRIVACY REGULATION;

MARKETING;

ECONOMICS;

EID: 79955391054     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1941487.1941498     Document Type: Review

References (2)

1. Goldfarb, A. and Tucker, C. Online display advertising: Targeting and obtrusiveness. Marketing Science. Forthcoming.
2. Goldfarb, A. and Tucker, C. Privacy regulation and online advertising. Management Science 57, 1 (Jan. 2011), 57-71.