Customer retention by banks in New Zealand

Banks and Bank Systems

Volumn 2, Issue 1, 2007, Pages 40-55

  Cohen, David ^a   Gan, Christopher ^a   Yong, Hua Hwa Au ^b   Chong, Esther ^c  

^a LINCOLN UNIVERSITY   (New Zealand)

^b MONASH UNIVERSITY   (Australia)

^c Standard and Chartered Bank   (Malaysia)

Author keywords

Customer retention; Customer satisfaction; Retail banking

Indexed keywords

EID: 79955369091     PISSN: 18167403     EISSN: 19917074     Source Type: Journal    
DOI: None     Document Type: Article

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