Association of risk attitude with market diversification in the construction business

Journal of Management in Engineering

Volumn 27, Issue 2, 2011, Pages 66-74

  Kim, Hyung Jin ^a   Reinschmidt, Kenneth F ^b  

^a Kunwon Engineering Co Ltd   (South Korea)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Competition; Competition in the marketplace; Construction industry; Contractors; Diversification pattern; ENR top 400 contractors; Market diversification; Marketing; Organizational risk attitude; Organizations; Risk management

Indexed keywords

DIVERSIFICATION PATTERN; ENR TOP 400 CONTRACTORS; MARKET DIVERSIFICATION; ORGANIZATIONAL RISK ATTITUDE; ORGANIZATIONS;

COMMERCE; CONSTRUCTION INDUSTRY; CONTRACTORS; MARKETING; RISK ANALYSIS; RISK MANAGEMENT;

COMPETITION;

EID: 79955368636     PISSN: 0742597X     EISSN: None     Source Type: Journal    
DOI: 10.1061/(ASCE)ME.1943-5479.0000045     Document Type: Article

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