Diffusion, translation and the neglected role of managers in the fashion setting process: The case of MANS

Management Learning

Volumn 42, Issue 2, 2011, Pages 149-164

  van Veen, Kees ^a   Bezemer, Jelle ^a   Karsten, Luchien ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

diffusion; innovation; management fashion; MANS; role transition; total quality management

Indexed keywords

EID: 79955118039     PISSN: 13505076     EISSN: 14617307     Source Type: Journal    
DOI: 10.1177/1350507610395354     Document Type: Article

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