Contagion in prescribing behavior among networks of doctors

Marketing Science

Volumn 30, Issue 2, 2011, Pages 213-216

  Christakis, Nicholas A ^a   Fowler, James H ^b  

^a HARVARD MEDICAL SCHOOL   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Diffusion of innovation; Influence; Social networks

Indexed keywords

EID: 79955056496     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0595     Document Type: Article

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