Toponymic dependence research and its possible contribution to the field of place branding

Place Branding and Public Diplomacy

Volumn 7, Issue 1, 2011, Pages 9-22

  Kostanski, Laura ^a  

^a UNIVERSITY OF BALLARAT   (Australia)

Author keywords

destination branding; place (regional economic) development; place branding; place identity and image; place marketing; toponymic dependence

Indexed keywords

EID: 79954603501     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.35     Document Type: Article

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