Building Stronger Ties With Alumni Through Facebook to Increase Volunteerism and Charitable Giving

Journal of Computer-Mediated Communication

Volumn 16, Issue 3, 2011, Pages 445-464

  Farrow, Harmonie ^a   Yuan, Y Connie ^b  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b Cornell University ^*  (United States)

Author keywords

Attitude behavior consistency; Social networking sites; Tie strength

Indexed keywords

SURVEYS;

ATTITUDE CHANGE; BEHAVIOR CONSISTENCY; HYPOTHESIS TESTING; PARTICIPANT OBSERVATIONS; SOCIAL NETWORK SITES; SOCIAL NETWORKING SITES; STRUCTURAL EQUATION MODELING; TIE STRENGTHS;

SOCIAL NETWORKING (ONLINE);

EID: 79953802667     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2011.01550.x     Document Type: Article

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