Conspicuous consumption in a recession: Toning it down or turning it up?

Journal of Consumer Psychology

Volumn 21, Issue 2, 2011, Pages 199-205

  Nunes, Joseph C ^a   Drèze, Xavier ^b   Han, Young Jee ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Brand; Brand prominence; Conspicuous consumption; Logo; Luxury; Recession

Indexed keywords

EID: 79953706273     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.11.002     Document Type: Article

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