Marketing strategies that make entrepreneurial firms recession-resistant

Journal of Business Venturing

Volumn 12, Issue 4, 1997, Pages 301-314

  Pearce II, John A ^a   Michael, Steven C ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b GEORGE MASON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031184888     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0883-9026(97)89449-9     Document Type: Article

References (46)

1. Altany, D. 1991a. Jump start the recovery: What 30 CEOs are doing to beat recession. Industry Week, June 3, 240 (11):39-44.
2. Altany, D. 1991b. Survival lessons. Industry Week, February 4, 240 (3):57-65.
3. Bibeault, D.G. 1982. Corporate Turnaround: How Managers Turn Losers Into Winners. New York: McGraw-Hill.
4. Carpenter, G.S. 1987. Modeling competitive marketing strategies: The impact of marketing mix relationships and industry structure. Marketing Science 6 (Spring):208-221.
5. Caves, R.E., and Pugel, T.W. 1980. Intraindustry differences in conduct and performance: Viable strategies in US manufacturing industries. In Monograph Series in Finance and Economics, #1980-2. New York: New York University Graduate School of Business Administration.
6. Day, G.S. 1990, Market Driven Strategy: Processes for Creating Value. New York: Free Press.
7. Dess, G., and Robinson, R. 1984. Measuring organizational performance in the absence of objective measures: The case of the privately held firm and conglomerate business unit. Strategic Management Journal 5:265-273.
8. Domowitz, I., Hubbard, R.G., and Petersen, B.C. 1987. Oligopoly supergames: Some empirical evidence on prices and margins. Journal of Industrial Economics 35:379-398.
9. Duncan, J. 1991. Business failures soar. Dun & Bradstreet Reports 39 (5):8.
10. Economic Report of the President to the Congress. 1993. Washington, DC: U.S. Government Printing Office.
11. Fahey, L., and Christensen, H.K. 1986. Evaluating the research on strategy content. Journal of Management 12:167-183.
12. Fiegenbaum, A., and Karnani, A. 1991. Output flexibility: A competitive advantage for small firms. Strategic Management Journal 12:101-114.
13. Goldstein, A.S. 1988. Corporate Comeback: Managing Turnarounds and Troubled Companies. New York: John Wiley & Sons.
14. Green, E., and Porter, R. 1984. Non-cooperative collusion under imperfect price information. Econometrica 52:87-100.
15. Hambrick, D.C., and Schecter, S.M. 1983. Turnaround strategies for mature industrial-product business units. Academy of Management Journal 26:231-248.
16. Hardy, C.H. 1987. Investing in retrenchment: Avoiding the hidden costs. California Management Review 29(4):111-125.
17. Hatfield, L., and Pearce, J.A., II. 1994. Goal achievement and satisfaction of joint venture partners. Journal of Business Venturing 9:423-449.
18. Hills. G.E., and LaForge, R.W. 1992. Marketing and entrepreneurship: The state of the art. In D.L. Sexton and J.D. Kasarda, eds., The State of the Art of Entrepreneurship. Boston: PWS-Kent.
19. Hofer, C.W. 1980. Turnaround strategies. Journal of Business Strategy 1(1):19-31.
20. Hogan, B. 1991. A kinder, gentler recession? D&B Reports 39(2):52-53.
21. Howitt, P. 1991. Macroeconomics: Relations with microeconomics. In J. Eatwell, M. Milgate, and P. Newman, eds., The New Palgrave: A Dictionary of Economics. New York: Macmillian.
22. Jacob, R., and Neumeier, S. 1991. The winners and losers. Fortune, January 14:76-80.
23. Kohli, A.K., and Jaworski, B.J. 1990. Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing 54(April):1-18.
24. Kotler, P. 1991. Marketing Management, 7th edition. Englewood Cliffs, NJ: Prentice-Hall.
25. Levitt, T. 1960. Marketing myopia. Harvard Business Review 38 (July-August):45-56.
26. Mankiw, N.G. 1990. A quick refresher course in macroeconomics. Journal of Economic Literature 28:1645-1660.
27. McLaughlin, M. 1990. How to survive a recession. New England Business, July 12, 7:35-37.
28. Mills, D.E., and Schumann, L. 1985. Industry structure with fluctuating demand. American Economic Review 75:758-767.
29. Mitchell, R. 1992. The Gap: Can the nation's hottest retailer stay on top? Business Week, March 9, 3255:58-64.
30. Narver, J.C., and Slater, S.F. 1990. The effect of a market orientation on business profitability. Journal of Marketing 54:20-35.
31. Robinson, W.T. 1985. Marketing mix reactions to entry. Marketing Science 7 (Summer):368-385.
32. Pearce, J. A., II, and Robbins, D.K. 1993. Toward improved theory and research on business turnaround. Journal of Management 19(3):613-636.
33. Robbins, D.K., and Pearce, J.A., II. 1992. Turnaround: Retrenchment and recovery. Strategic Management Journal 13:287-309.
34. Romer, C. 1991. The cyclical behavior of individual production series, 1889-1984. Quarterly Journal of Economics 106:1-31.
35. Ross, S.A., Westerfield, R.W., and Jordan, B.D. 1995. Fundamentals of Corporate Finance. Chicago: Irwin.
36. Rukeyser, L. 1991. Louis Rukeyser's Business Almanac. New York: Simon and Schuster.
37. Schendel, D.E., Patton, R., and Riggs, J. 1976, Corporate turnaround strategies: A study of profit decline and recovery. Journal of General Management 3:3-11.
38. Schmalensee, R. (1989), Inter-industry studies of structure and performance. In R. Schmalensee and R. D. Willig, eds., The Handbook of Industrial Organization, Volume II. New York: Elsevier Science Publishers B.V.
39. Schumpeter, J.A. 1912. The Theory of Economic Development. New York: Oxford University Press.
40. Slater, S.F., and Narver, J.C. 1994. Does competitive environment moderate the market orientation-performance relationship? Journal of Marketing 58:46-55.
41. Slatter, S.St.P. 1984. Corporate Recovery: Successful Turnaround Strategies and Their Implementation. Singapore: Penguin.
42. Sloma, R.S. 1985. The Turnaround Manager's Handbook. New York: Free Press.
43. Stadler, G.W. 1994. Real business cycles. Journal of Economic Literature 32:1750-1783.
44. Stigler, G. 1964. A theory of oligopoly. Journal of Political Economy 72. In K. Leube and T. G. Moore, The Essence of Stigler, 1986. Stanford: Hoover Institution.
45. Statistical Abstract of the United States: 1994. 114th edition. Washington, DC: US Bureau of the Census.
46. Warwick, D.P., and Lininger, C.A. 1975. The Sample Survey: Theory and Practice. New York: McGraw-Hill.