The effect of the color red on avoidance motivation

Social Behavior and Personality

Volumn 39, Issue 2, 2011, Pages 287-288

  Tanaka, Ayumi ^a   Tokuno, Yuki ^a  

^a DOSHISHA UNIVERSITY   (Japan)

Author keywords

Avoidance motivation; Color; Red

Indexed keywords

EID: 79953683688     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2011.39.2.287     Document Type: Article

References (4)

1. Elliot, A. J., Maier, M. A., Binser, M. J., Friedman, R., & Pekrun, R. (2009). The effect of red on avoidance behavior in achievement contexts. Personality and Social Psychology Bulletin, 35(3), 365-375.
2. Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Color and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology General, 136(1), 154-168.
3. Maier, M. A., Elliot, A. J., & Lichtenfeld, S. (2008). Mediation of the negative effect of red on intellectual performance. Personality and Social Psychology Bulletin, 34(11), 1530-1540.
4. Mehta, R., & Zhu, R. J. (2009). Blue or red? Exploring the effect of color on cognitive task performances. Science, 323, 1226-1229.