Marketing strategy process: Quantitative analysis of the customers' satisfaction;Marketingo strategijos procesas: Vartotojų pasitenkinimo kiekybinė analizė

Business: Theory and Practice

Volumn 11, Issue 4, 2010, Pages 345-352

  Dudzevičiute, Gitana ^a   Peleckiene, Valentina ^a  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

Customers' satisfaction; Marketing; Marketing strategy; Quantitative analysis; References; Strategy implementation; Strategy process

Indexed keywords

EID: 79953166437     PISSN: 16480627     EISSN: 18224202     Source Type: Journal    
DOI: 10.3846/btp.2010.37     Document Type: Article

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