Coping with manufacturers' dilemma in the e-commerce era: A relational model and a strategic framework

International Journal of e-Business Research

Volumn 6, Issue 4, 2010, Pages 52-69

  Li, Xiaolin ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

Channel alignment; Channel conflicts; Channel customer management; Channel integration; Online direct sales channel; Technology adoption

Indexed keywords

EID: 79952967083     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2010100105     Document Type: Article

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