Effectiveness of PowerPoint-Based Lectures Across Different Business Disciplines: An Investigation and Implications

Journal of Education for Business

Volumn 84, Issue 4, 2009, Pages 246-251

  Burke, Lisa A ^a   James, Karen ^b   Ahmadi, Mohammad ^a  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

business education; effectiveness of instructional methods; PowerPoint

Indexed keywords

EID: 79952797117     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.3200/JOEB.84.4.246-251     Document Type: Article

References (35)

1. Review of Business Research Ahmadi, M., Dileepan, P., & Raiszadeh, F. (2007). Is PowerPoint evil? Students' perceptions., VII(4), 15-19.
2. Alley, M., Schreiber, M., Ramsdell, K., & Muffo, J. (2006). How the design of headline in presentation slides affects audience reaction. Technical Communication, 53, 225-234.
3. Amare, N. (2006). To slideware or not to slideware: Students' experiences with PowerPoint vs. lecture. Journal of Technical Writing and Communication, 36, 297-308.
4. Bartsch, R. A., & Cobern, K. M. (2003). Effectiveness of PowerPoint presentations in lectures. Computers & Education, 41, 77-86.
5. Beets, D. S., & Lobingier, P. G. (2001). Pedagogical techniques: Student performance and preferences. Journal of Education for Business, 76, 231-235.
6. Bloom, B. (1956). Taxonomy of educational objectives: Handbook I cognitive domain. New York: David McKay.
7. Bradley, R. V., Mbarika, V., Sankar, C. S., Raju, P. K., & Bangaly, K. (2007). Using multimedia instructional materials in MIS classrooms: A tutorial. Communication of the Association for Information Systems, 20, 260-281.
8. Brophy, J. E., & Good, T. L. (1986). Teacher behavior and student achievement. In M. C. Wittrock (Ed.), Handbook of research on teaching (pp. 326-375; 3rd ed.). New York: Macmillan.
9. Burke, L. A., & James, K. E. (2008). PowerPoint-based lectures in business education: An empirical investigation of student perceived novelty and effectiveness. Business Communication Quarterly, 71, 277-296.
10. Chandler, P., & Sweller, J. (1991). Cognitive load theory and the format of instruction. Cognition and Instruction, 8, 293-332.
11. Craig, R. J., & Amernic, J. H. (2006). PowerPoint presentation technology and the dynamics of teaching. Innovative Higher Education, 31, 147-160.
12. Daniels, L. (1999). Introducing technology in the classroom: PowerPoint as a first step. Journal of Computing in Higher Education, 10, 42-56.
13. Debevec, K., Shih, M., & Kashyap, V. (2006). Learning strategies and performance in a technology integrated classroom. Journal of Research on Technology in Education, 38, 293-308.
14. Griffin, J. D. (2003). Technology in the teaching of neuroscience: Enhanced student learning. Advances in Physiology Education, 27, 146-155.
15. Hall, M., & Elliott, K. M. (2003). Diffusion of technology into the teaching process: Strategies to encourage faculty members to embrace the laptop environment. Journal of Education for Business, 78, 301-307.
16. Harris, S. (2004). Missing the point. Government Executive, 36, 1-7.
17. James, K. E., Burke, L. A., & Hutchins, H. M. (2006). Powerful or pointless? Faculty versus student perceptions of PowerPoint use in business education. Business Communication Quarterly, 69, 374-396.
18. Mason, R., & Hlynka, D. (1998). PowerPoint in the classroom: What is the point? Educational Technology, 38(5), 45-48.
19. Mayer, R. E. (1989). Systematic thinking fostered by illustrations in scientific text. Journal of Educational Psychology, 81, 240-246.
20. Mayer, R. E. (1997). Multimedia learning: Are we asking the right questions? Educational Psychologist, 32, 1-19.
21. Mayer, R. E. (2001). Multimedia learning. Cambridge, England: Cambridge University Press.
22. Murphy, B. (2002, October). Bringing the best of the Web to psychology education. Monitor on Psychology, 33(9), 74-76. Retrieved December 29, 2008, from http://www.apa.org/monitor/oct02/bestweb.html http://www.apa.org/monitor/oct02/bestweb.html
23. Norvig, P. (2003). PowerPoint: Shot with its own bullets. Lancet, 362, 343-345.
24. Quible, Z. K. (2002). Maximizing the effectiveness of electronic presentations. Business Communication Quarterly, 65, 82-85.
25. Rankin, E., & Hoaas, D. (2001). The use of powerpoint and student performance. Atlantic Economic Journal, 29, 113.
26. Savion, L., & Middendorf, J. (1994). Enhancing concept comprehension and retention. National Teaching and Learning Forum, 3(4), 6-8.
27. Schrum, L. (2005). A proactive approach to research agenda for educational technology. Journal of Research on Technology in Education, 37, 217-221.
28. Sloboda, B. (2003). Creating effective PowerPoint presentations. Management Quarterly, 44, 20-35.
29. Sugahara, S., & Boland, G. (2006). The effectiveness of PowerPoint presentations in the accounting classroom. Accounting Education, 15, 391-403.
30. Szabo, A., & Hastings, N. (2000). Using IT in the undergraduate classroom: Should we replace the blackboard with PowerPoint? Computers and Education, 35, 175-187.
31. Thompson, C. (2003, December 14). The dangers of PowerPoint presentation. The New York Times, p. 88.
32. Tufte, E. (2003, September). PowerPoint is evil. Wired, 11(9). Retrieved December 29, 2008, from http://www.wired.com/wired/archive//11.09/ppt2.html http://www.wired.com/wired/archive//11.09/ppt2.html
33. Wilen, W. (1987). Questions, questioning techniques, and effective teaching. Washington, DC: National Education Association.
34. Williams, M. (2004). Teaching PowerPoint in an MBA program. Business Communication Quarterly, 67, 91-95.
35. Wineburg, S. (2003). Power pointless. American School Board Journal, 190(11), 11-16.