Marketing to increase participation in a Web-based continuing medical education cultural competence curriculum

Journal of Continuing Education in the Health Professions

Volumn 31, Issue 1, 2011, Pages 21-27

  Estrada, Carlos A ^a   Krishnamoorthy, Periyakaruppan ^b   Smith, Ann ^c   Staton, Lisa ^d   Korf, Michele J ^e   Allison, Jeroan J ^f   Houston, Thomas K ^f  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^b UNIVERSITY OF ALABAMA SCHOOL OF MEDICINE   (United States)

^c UNIVERSITY OF ALABAMA   (United States)

^d University of Alabama at Birmingham   (United States)

^e UNIVERSITY OF TENNESSEE COLLEGE OF MEDICINE   (United States)

^f UNIVERSITY OF MASSACHUSETTS MEDICAL SCHOOL   (United States)

Author keywords

Continuing medical education; Cultural competence; Internet; Marketing; Online; Web

Indexed keywords

ADVERTIZING; ARTICLE; COMPARATIVE STUDY; CONSUMER; CULTURAL COMPETENCE; CURRICULUM; ECONOMICS; EDUCATION; FINANCIAL MANAGEMENT; HUMAN; INFORMATION DISSEMINATION; INTERNET; MEDICAL EDUCATION; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PILOT STUDY; STATISTICS;

ADVERTISING AS TOPIC; CONSUMER PARTICIPATION; CULTURAL COMPETENCY; CURRICULUM; EDUCATION, MEDICAL, CONTINUING; HUMANS; INFORMATION DISSEMINATION; INTERNET; MARKETING OF HEALTH SERVICES; PILOT PROJECTS;

EID: 79952793967     PISSN: 08941912     EISSN: 1554558X     Source Type: Journal    
DOI: 10.1002/chp.20097     Document Type: Article

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