The personal selling ethics scale: Revisions and expansions for teaching sales ethics

Journal of Marketing Education

Volumn 33, Issue 1, 2011, Pages 107-122

  Donoho, Casey ^a   Heinze, Timothy ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

codes of ethics; moral idealism relativism; Personal Selling Ethics Scale; sales scenarios; scale development

Indexed keywords

EID: 79952636812     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475310392546     Document Type: Article

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