Interpreting interrelations across multiple levels in HGLM models: An application in international marketing research

International Marketing Review

Volumn 28, Issue 1, 2011, Pages 34-56

  Tasoluk, Burcu ^a   Dröge, Cornelia ^b   Calantone, Roger J ^b  

^a SABANCI UNIVERSITY   (Turkey)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

International marketing; Marketing models; Multilevel marketing

Indexed keywords

EID: 79952302959     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111107099     Document Type: Article

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