Mass customization in the automotive industry: Comparing interdealer trading and reconfiguration flexibilities in order fulfillment

Production and Operations Management

Volumn 19, Issue 5, 2010, Pages 489-502

  Brabazon, Philip G ^a   MacCarthy, Bart ^a   Woodcock, Andrew ^a   Hawkins, Robert W ^b  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b FORD MOTOR COMPANY   (United Kingdom)

Author keywords

automotive industry; flexibility; mass customization; trading; virtual build to order

Indexed keywords

EID: 79952030350     PISSN: 10591478     EISSN: 19375956     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2010.01132.x     Document Type: Article

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