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Volumn 84, Issue 1, 2010, Pages 1-45

Empty promises

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EID: 79951967887     PISSN: 00383910     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (24)

References (274)
  • 1
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    • See infra notes 56-57 and accompanying text
    • See infra notes 56-57 and accompanying text.
  • 2
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    • See infra Part II. B
    • See infra Part II. B.
  • 4
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    • Contracts of adhesion: An essay in reconstruction
    • and Todd D. Rakoff, Contracts of Adhesion: An Essay in Reconstruction, 96 HARV. L. REV. 1173 (1983).
    • (1983) Harv. L. Rev. , vol.96 , pp. 1173
    • Rakoff, T.D.1
  • 5
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    • The behavioral economics of consumer contracts
    • More recent contributions include Oren Bar-Gill, Exchange, The Behavioral Economics of Consumer Contracts, 92 MINN. L. REV. 749 (2008);
    • (2008) Minn. L. Rev. , vol.92 , pp. 749
    • Bar-Gill, O.1
  • 6
    • 0742271634 scopus 로고    scopus 로고
    • Standard form contracts, and unconscionability
    • and Russell Korobkin, Bounded Rationality, Standard Form Contracts, and Unconscionability, 70 U. CHI. L. REV. 1203 (2003).
    • (2003) U. Chi. L. Rev. , vol.70 , pp. 1203
    • Korobkin, R.1    Rationality, B.2
  • 7
    • 77958606549 scopus 로고    scopus 로고
    • They can do what!? limitations on the use of change-of-terms clauses
    • The small body of recent literature that is on point includes Peter A. Alces & Michael M. Greenfield, They Can Do What!? Limitations on the Use of Change-of-Terms Clauses, 26 GA. ST. U. L. REV. 1099 (2010);
    • (2010) Ga. St. U. L. Rev. , vol.26 , pp. 1099
    • Alces, P.A.1    Greenfield, M.M.2
  • 8
  • 10
    • 77951965074 scopus 로고    scopus 로고
    • The shadow terms: Contract procedure and unilateral amendments
    • David Horton, The Shadow Terms: Contract Procedure and Unilateral Amendments, 57 UCLA L. REV. 605 (2010);
    • (2010) Ucla L. Rev. , vol.57 , pp. 605
    • Horton, D.1
  • 11
    • 77951959002 scopus 로고    scopus 로고
    • An analysis of change-of-terms provisions as used in consumer service contracts of adhesion
    • Eric Andrew Horwitz, An Analysis of Change-of-Terms Provisions as Used in Consumer Service Contracts of Adhesion, 15 U. MIAMI Bus. L. REV. 75 (2006);
    • (2006) U. Miami Bus. L. Rev. , vol.15 , pp. 75
    • Horwitz, E.A.1
  • 12
    • 77958562420 scopus 로고    scopus 로고
    • Terms subject to change: Assent and unconscionability in contracts that contemplate amendment
    • and Daniel Watkins, Terms Subject to Change: Assent and Unconscionability in Contracts that Contemplate Amendment, 31 CARDOZO L. REV. 545 (2009). All of these articles provide detailed descriptions of how these contracts are treated under current law and propose legislative or judicial responses. Most of these articles offer little analysis of the economic implications, either positive or negative, of permitting unilateral modifications of consumer contracts. David Horton discusses some of the negative economic implications but his analysis is limited to modifications of procedural terms.
    • (2009) Cardozo L. Rev. , vol.31 , pp. 545
    • Watkins, D.1
  • 13
    • 79951970488 scopus 로고    scopus 로고
    • See Horton, supra. In addition, as we discuss infra in Part IV, the responses they propose are unsatisfactory in various respects. Hugh Collins discusses all of these issues, including the economic ones, but his discussion is limited to English law and does not focus on the special concerns that arise in the consumer setting
    • See Horton, supra. In addition, as we discuss infra in Part IV, the responses they propose are unsatisfactory in various respects. Hugh Collins discusses all of these issues, including the economic ones, but his discussion is limited to English law and does not focus on the special concerns that arise in the consumer setting.
  • 14
    • 85190003822 scopus 로고    scopus 로고
    • Discretionary powers in contracts
    • See Hugh Collins, Discretionary Powers in Contracts, in IMPLICIT DIMENSIONS OF CONTRACT: DISCRETE, RELATIONAL AND NETWORK CONTRACTS 219 (David Campbell, Hugh Collins & John Wightman eds., 2003). We also do not believe that the judicial solution he favors is adequate for the contracts in which we are interested.
    • Implicit Dimensions of Contract: Discrete, Relational and Network Contracts , vol.219
    • Collins, H.1
  • 15
    • 79951994815 scopus 로고    scopus 로고
    • See id. Our focus on how contractual relationships evolve over time is presaged by the literature on relational contracts. That literature, however, either focuses on business-to-business contracts or examines changes in legal rights that are permitted by open-ended terms of initial agreements or are accomplished by mechanisms other than unilateral modification, including arbitral awards and mutual assent
    • See id. Our focus on how contractual relationships evolve over time is presaged by the literature on relational contracts. That literature, however, either focuses on business-to-business contracts or examines changes in legal rights that are permitted by open-ended terms of initial agreements or are accomplished by mechanisms other than unilateral modification, including arbitral awards and mutual assent.
  • 16
    • 0000450443 scopus 로고
    • Principles of relational contracts
    • See, e.g., Charles J. Goetz & Robert. E. Scott, Principles of Relational Contracts, 67 VA. L. REV. 1089 (1981) (analyzing contracts in which the parties are incapable of reducing important terms of the arrangement to well-defined obligations);
    • (1981) Va. L. Rev. , vol.67 , pp. 1089
    • Goetz, C.J.1    Scott, R.E.2
  • 17
    • 85047688665 scopus 로고    scopus 로고
    • Relational consumer contracts: New challenges for brazilian consumer law
    • 31
    • Ronaldo Porto Macedo Jr., Relational Consumer Contracts: New Challenges for Brazilian Consumer Law, 12 SOC. & LEGAL STUD. 27, 31 (2003) (describing relational contracts as those that establish "institutional processes" for adjustment);
    • (2003) Soc. & Legal Stud. , vol.12 , pp. 27
    • Macedo Jr., R.P.1
  • 18
    • 0000073663 scopus 로고
    • Contracts: Adjustment of long-term economic relations under classical, neoclassical, and relational contract law
    • 865, 868, 886-87
    • Ian R. Macneil, Contracts: Adjustment of Long-Term Economic Relations Under Classical, Neoclassical, and Relational Contract Law, 72 Nw. U. L. REV. 854, 865, 868, 886-87 (1978) (noting in passing the use of "one-party control of terms" in certain consumer transactions, but focusing on flexibility in interfirm and intrafirm contracts).
    • (1978) Nw. U. L. Rev. , vol.72 , pp. 854
    • Macneil, I.R.1
  • 19
    • 79951972203 scopus 로고    scopus 로고
    • See infra note 80 and accompanying text
    • See infra note 80 and accompanying text.
  • 20
    • 79951968805 scopus 로고    scopus 로고
    • note
    • Contract law recognizes several ways to modify or discharge a contractual duty with the assent of the person to whom the duty is owed ("the obligee"). See RESTATEMENT (SECOND) OF CONTRACTS § 89 & ch. 12 introductory note (1981). The language of section 89 is ambiguous on this point, but the accompanying commentary makes it clear that only situations involving assent of the obligee-or, more typically, express agreement between the parties-are contemplated. The Restatement (Second) of Contracts makes no provision for modifying a contractual duty based solely on the assent of the person who owes the duty (the "obligor"). To the contrary, it suggests that no contractual duty will arise if an obligor attempts to make its performance entirely optional by reserving the right to make such modifications.
  • 21
    • 79951983434 scopus 로고    scopus 로고
    • See id. §§ 1,2 cmt. e (defining a contract as a kind of "promise" and suggesting that a statement that makes performance entirely optional will not constitute a "promise"). The term contract modification is also often used to describe the imposition of new duties on one or both parties. The conventional view is that creation of a contractual, duty requires a promise from the obligee, which also implies assent
    • See id. §§ 1,2 cmt. e (defining a contract as a kind of "promise" and suggesting that a statement that makes performance entirely optional will not constitute a "promise"). The term "contract modification" is also often used to describe the imposition of new duties on one or both parties. The conventional view is that creation of a contractual, duty requires a promise from the obligee, which also implies assent.
  • 22
    • 79951998206 scopus 로고    scopus 로고
    • See id. §§ 1, 4 (defining a contract as a binding promise and a promise as a manifestation of assent). Thus, a modification that imposes new duties upon a consumer will also require the consumer's assent. The statement in the text has to be qualified in one respect. In principle, a modification that merely imposes new duties on the seller will not require the assent of the consumer
    • See id. §§ 1, 4 (defining a contract as a binding promise and a promise as a manifestation of assent). Thus, a modification that imposes new duties upon a consumer will also require the consumer's assent. The statement in the text has to be qualified in one respect. In principle, a modification that merely imposes new duties on the seller will not require the assent of the consumer.
  • 23
    • 79951986753 scopus 로고    scopus 로고
    • See id. § 89 & ch. 4, topic 2, introductory note (suggesting that mutual assent is not required to make a promise to modify a duty under an executory contract binding). We are not concerned with such modifications in this paper
    • See id. § 89 & ch. 4, topic 2, introductory note (suggesting that mutual assent is not required to make a promise to modify a duty under an executory contract binding). We are not concerned with such modifications in this paper.
  • 24
    • 79951996737 scopus 로고    scopus 로고
    • Purists will object, that in this scenario the contract is not being modified but rather is being altered or changed pursuant to a discretionary power reserved in the original contract
    • Purists will object, that in this scenario the contract is not being modified but rather is being altered or changed pursuant to a discretionary power reserved in the original contract.
  • 25
    • 79951985886 scopus 로고    scopus 로고
    • See Watkins, supra note 4, at. 550-53 (distinguishing alterations from modifications)
    • See Watkins, supra note 4, at. 550-53 (distinguishing alterations from modifications).
  • 26
    • 79951977607 scopus 로고    scopus 로고
    • In what follows we refer to both types of changes as modifications. We do this not only for the sake of convenience, but also to emphasize that in consumer settings changes of terms pursuant to discretionary powers often, serve as functional equivalents of unilateral modifications
    • In what follows we refer to both types of changes as "modifications. " We do this not only for the sake of convenience, but also to emphasize that in consumer settings changes of terms pursuant to discretionary powers often, serve as functional equivalents of unilateral modifications.
  • 27
    • 79951998465 scopus 로고    scopus 로고
    • See Credit Card Accountability Responsibility and Disclosure Act of 2009, Pub. L. No. 111-24, 123 Stat. 1734 (codified in scattered sections of 15 U.S.C.)
    • See Credit Card Accountability Responsibility and Disclosure Act of 2009, Pub. L. No. 111-24, 123 Stat. 1734 (codified in scattered sections of 15 U.S.C.);
  • 28
    • 79951980227 scopus 로고    scopus 로고
    • Press Release, Office of the Press Secretary, The White House, Fact Sheet: Reforms to Protect American Credit. Card Holders: President Obama Signs Credit Card Accountability, Responsibility, and Disclosure Act May 22
    • Press Release, Office of the Press Secretary, The White House, Fact Sheet: Reforms to Protect American Credit. Card Holders: President Obama Signs Credit Card Accountability, Responsibility, and Disclosure Act (May 22, 2009), available at http://www.whitehouse.gov/the-press-office/Fact-Sheet-Reforms-to-. Protect-A.merican-Credit-CardHolders.
    • (2009)
  • 30
    • 79951992270 scopus 로고    scopus 로고
    • See infra Part III
    • See infra Part III.
  • 31
    • 79951973104 scopus 로고    scopus 로고
    • See Credit Card Accountability Responsibility and Disclosure Act.
    • See Credit Card Accountability Responsibility and Disclosure Act.
  • 32
    • 79952001044 scopus 로고    scopus 로고
    • See S. 414, 111th. Cong. § 172 as reported by S. Comm. on Banking, Hous. & Urban. Affairs, Apr. 29
    • See S. 414, 111th. Cong. § 172 (as reported by S. Comm. on Banking, Hous. & Urban. Affairs, Apr. 29, 2009), available at. http://frwebgate. access.gpo.gov/cgi-bin/getdoc.cgi?dbname-111-cong-bills&docid=f: s414rs.txt.pdf.
    • (2009)
  • 33
    • 79951990369 scopus 로고    scopus 로고
    • See Credit. Card Accountability Responsibility and Disclosure Act.
    • See Credit. Card Accountability Responsibility and Disclosure Act.
  • 34
    • 79951992918 scopus 로고    scopus 로고
    • See infra Part IV.A
    • See infra Part IV.A.
  • 35
    • 79951979585 scopus 로고    scopus 로고
    • See infra Part IV.B
    • See infra Part IV.B.
  • 36
    • 79951990166 scopus 로고    scopus 로고
    • See infra notes 97-106 and accompanying text
    • See infra notes 97-106 and accompanying text.
  • 38
    • 79951972677 scopus 로고    scopus 로고
    • See supra note 6 and accompanying text
    • See supra note 6 and accompanying text.
  • 39
    • 79951971763 scopus 로고    scopus 로고
    • See supra note 6 and accompanying text
    • See supra note 6 and accompanying text.
  • 40
    • 79951965516 scopus 로고    scopus 로고
    • See supra note 6 and accompanying text
    • See supra note 6 and accompanying text.
  • 41
    • 79951983043 scopus 로고    scopus 로고
    • See supra note 3 and accompanying text
    • See supra note 3 and accompanying text.
  • 42
    • 79951984647 scopus 로고    scopus 로고
    • The distinction between a modification and a new contract can be hard to draw. For example, the relationship between a credit card issuer and a cardholder can be viewed as a series of short-term contracts, especially if the issuer, in its term sheet, reserves the right to terminate the relationship at any time for any reason. Under this interpretation, a term, change is not a modification of an existing contract, but rather an offer to enter into a new short-term contract on different terms
    • The distinction between a modification and a new contract can be hard to draw. For example, the relationship between a credit card issuer and a cardholder can be viewed as a series of short-term contracts, especially if the issuer, in its term sheet, reserves the right to terminate the relationship at any time for any reason. Under this interpretation, a term, change is not a modification of an existing contract, but rather an offer to enter into a new short-term contract on different terms.
  • 43
    • 79951982325 scopus 로고    scopus 로고
    • See supra note 6 and accompanying text
    • See supra note 6 and accompanying text.
  • 44
    • 0346319120 scopus 로고
    • There are, however, exceptions to the affirmative assent, rule. In particular, if the seller has a right to terminate the contract and the consumer is aware that the seller is only continuing to perform under the expectation that the modified terms will apply, then continued use of the product or service by the consumer might constitute assent
    • See RESTATEMENT (SECOND) OF CONTRACTS § 69 (1981) (describing the only cases in which silence and inaction operate as an acceptance). There are, however, exceptions to the affirmative assent, rule. In particular, if the seller has a right to terminate the contract and the consumer is aware that the seller is only continuing to perform under the expectation that the modified terms will apply, then continued use of the product or service by the consumer might constitute assent.
    • (1981) Restatement (Second) of Contracts , vol.69
  • 45
    • 79952001618 scopus 로고    scopus 로고
    • See id. § 69(1)(a). In. fact, under these circumstances, the seller's modification may be construed as an offer to renew the contract, only with different terms-an offer that consumers then accept by performing their obligations under the contract (for example, using a credit card to make purchases and paying the issuer at least a minimum amount each month)
    • See id. § 69(1)(a). In. fact, under these circumstances, the seller's modification may be construed as an offer to renew the contract, only with different terms-an offer that consumers then accept by performing their obligations under the contract (for example, using a credit card to make purchases and paying the issuer at least a minimum amount each month).
  • 46
    • 58049219502 scopus 로고    scopus 로고
    • 79 Cal. Rptr. 2d 273, 277 Ct. App. 1998
    • Badie v. Bank of Am., 79 Cal. Rptr. 2d 273, 277 (Ct. App. 1998) (quoting the "Change of Terms" provision in customer agreements for Bank of America-issued Visa and MasterCard credit cards).
    • Badie V. Bank of Am.
  • 47
    • 79951978238 scopus 로고    scopus 로고
    • See infra note 108 and accompanying text
    • See infra note 108 and accompanying text.
  • 48
    • 79951996524 scopus 로고    scopus 로고
    • See Watkins, supra note 4, at. 551
    • See Watkins, supra note 4, at. 551.
  • 49
    • 79951994611 scopus 로고    scopus 로고
    • The Restatement (Second) of Contracts endorses this theory. (c) & cmt. d
    • The Restatement (Second) of Contracts endorses this theory. RESTATEMENT (SECOND) OF CONTRACTS § 69(1 )(c) & cmt. d ("Explicit statement by the offeree, usage of trade, or a course of dealing between the parties may give the offeror reason to understand that silence will constitute acceptance.").
    • RESTATEMENT (SECOND) of CONTRACTS , vol.69 , Issue.1
  • 50
    • 79951986545 scopus 로고    scopus 로고
    • 265 F. App'x 224, 226-27 5th Cir.
    • See, e.g., Stinger v. Chase Bank, USA, NA., 265 F. App'x 224, 226-27 (5th Cir. 2008) (noting the argument that a cardholder's failure to object in writing constituted an intent to be bound to unilateral changes in an arbitration clause);
    • (2008) Stinger V. Chase Bank, USA, NA.
  • 51
    • 79951979586 scopus 로고    scopus 로고
    • 8.10 A.2d 498, 504 Md. Ct. Spec. App.
    • Mattingly v. Hughes Elees. Corp., 8.10 A.2d 498, 504 (Md. Ct. Spec. App. 2002) (discussing DIRECTV's claim that the plaintiff's continued use of its service constituted assent to a new arbitration clause);
    • (2002) Mattingly V. Hughes Elees. Corp.
  • 52
    • 79951969669 scopus 로고    scopus 로고
    • 160 S.W.3d 810, 811-12 Mo. Ct. App.
    • Citibank (S.D.), NA. v. Wilson, 160 S.W.3d 810, 811-12 (Mo. Ct. App. 2005) ("Citibank argues that South Dakota law governs its contractual relationship with Wilson and contends that... it could unilaterally change the terms of their contract and Wilson would not have to expressly assent... for there to be a valid, binding agreement.").
    • (2005) Citibank (S.D.), NA. V. Wilson
  • 53
    • 79951964457 scopus 로고    scopus 로고
    • DEL. CODE ANN. tit. 5, § 952 (2001)
    • DEL. CODE ANN. tit. 5, § 952 (2001).
  • 54
    • 77951032460 scopus 로고    scopus 로고
    • 790 A.2d 1249, 1257-58 Del. Super. Ct.
    • See also, e.g., Edelist v. MBNA Am. Bank, 790 A.2d 1249, 1257-58 (Del. Super. Ct. 2001) (finding that "Delaware statutory law controlling [the user's] account permits [the issuer] to unilaterally amend agreements by notice and an opt-out provision").
    • (2001) Edelist V. MBNA Am. Bank
  • 55
    • 79951997116 scopus 로고    scopus 로고
    • UNIF. CONSUMER CREDIT CODE § 3.205 (1974). As of January 1, 2010, eleven states and Guam had adopted versions of either the 1968 or 1974 Uniform Consumer Credit Codes
    • UNIF. CONSUMER CREDIT CODE § 3.205 (1974). As of January 1, 2010, eleven states and Guam had adopted versions of either the 1968 or 1974 Uniform Consumer Credit Codes.
  • 56
    • 79951989750 scopus 로고    scopus 로고
    • See Legal Info. Inst., Cornell Univ. Law Sch., Consumer Credit: An Overview It is north, noting, however, that state legislation pertaining to changes to credit card agreements is supplemented by Regulation Z under the Truth in Lending Act, which now requires issuers to give a minimum of forty-five days notice of many changes
    • See Legal Info. Inst., Cornell Univ. Law Sch., Consumer Credit: An Overview (2010), http://topics.law. cornell.edu/wex/consumer-cred.it/. It is north, noting, however, that state legislation pertaining to changes to credit card agreements is supplemented by Regulation Z under the Truth in Lending Act, which now requires issuers to give a minimum of forty-five days notice of many changes.
    • (2010)
  • 57
    • 79951978914 scopus 로고    scopus 로고
    • See Regulation Z, 12 C.F.R. § 226.9(c)(2) (2010)
    • See Regulation Z, 12 C.F.R. § 226.9(c)(2) (2010).
  • 58
    • 66049101414 scopus 로고    scopus 로고
    • Coordination and lock-in: Competition with switching costs and network effects
    • Mark Armstrong & Robert H. Porter eds.
    • Empirical evidence suggests that switching costs are substantial. See Joseph. Farrell & Paul Klemperer, Coordination and Lock-In: Competition with Switching Costs and Network Effects, in 3 HANDBOOK OF INDUSTRIAL ORGANIZATION 1967, 1980-81 (Mark Armstrong & Robert H. Porter eds., 2007), available at http://papers.ssrn.com/sol3/papers.cfm?abstract-id=917785.
    • (2007) Handbook of Industrial Organization 1967 , vol.3 , pp. 1980-1981
    • Farrell, J.1    Klemperer, P.2
  • 59
    • 33745845920 scopus 로고    scopus 로고
    • May 3, (unpublished working paper at 1)
    • In the credit card market, average switching costs were estimated to be S150. See Haiyan Shui & Lawrence M. Ausubel, Time Inconsistency in the Credit Card Market (May 3, 2004) (unpublished working paper at 1), available at http://ssrn.com/abstract=586622;
    • (2004) Time Inconsistency in the Credit Card Market
    • Shui, H.1    Ausubel, L.M.2
  • 60
    • 0344540194 scopus 로고    scopus 로고
    • Do liquidity constraints and interest rates matter for consumer behavior? evidence from credit card data
    • 179
    • David B. Gross & Nicholas S. Souleles, Do Liquidity Constraints and Interest Rates Matter for Consumer Behavior? Evidence from Credit Card Data, 117 Q.J. ECON. 149, 171, 179 (2002) (finding only limited switching, which implies substantial switching costs).
    • (2002) Q.J. Econ. , vol.117-149 , pp. 171
    • Gross, D.B.1    Souleles, N.S.2
  • 61
    • 0037261933 scopus 로고    scopus 로고
    • Estimating switching costs: The case of banking
    • 44
    • In the bank loan market, one study estimated switching costs equal, to 4.12 percent of the customer's loan. See Moshe Kim, Doron Kliger & Bent Vale, Estimating Switching Costs: The Case of Banking, 12 J. FIN. INTERMEDIATION 25, 44 (2003) (analyzing data from the Norwegian bank, loan market).
    • (2003) J. Fin. Intermediation , vol.12 , pp. 25
    • Kim, M.1    Kliger, D.2    Vale, B.3
  • 62
    • 31244437567 scopus 로고    scopus 로고
    • A quick-and-easy method for estimating switching costs
    • 78-79
    • In the cell phone market, switching costs approximately equal the price of an average phone. See Oz Shy, A Quick-and-Easy Method for Estimating Switching Costs, 20 INT'L J. INDUS. ORG. 71, 78-79 (2002) (analyzing data from the Israeli cell phone market).
    • (2002) Int'l J. Indus. Org. , vol.20 , pp. 71
    • Shy, O.1
  • 63
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    • The evolution of markets under entry and standards regulation - The case of global mobile telecommunications
    • For more discussion of switching costs in the cellular phone market, see Harald Gruber & Frank Verboven, The Evolution of Markets Under Entry and Standards Regulation-The Case of Global Mobile Telecommunications, 19 INT'L J. INDUS. ORG. 1189 (2001). Evidence of substantial switching costs has been found in the (land) phone services market.
    • (2001) Int'l J. Indus. Org. , vol.19 , pp. 1189
    • Gruber, H.1    Verboven, F.2
  • 64
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    • Interstate long distance rates: Search costs, switching costs, and market power
    • 532-34
    • See Christopher R. Knittel, Interstate Long Distance Rates: Search Costs, Switching Costs, and Market Power, 12 REV. INDUS. ORG. 519, 532-34 (1997);
    • (1997) Rev. Indus. Org. , vol.12 , pp. 519
    • Knittel, C.R.1
  • 65
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    • The Case of 800-Number Portability Stanford Univ. Graduate Sch. of Bus., Working Paper No. 1773R2, abstract=371921.
    • V. Brian Viard, Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability (Stanford Univ. Graduate Sch. of Bus., Working Paper No. 1773R2, 2005), available at http://ssrn.com/ abstract=371921.
    • (2005) Do Switching Costs Make Markets More or Less Competitive?
    • Brian Viard, V.1
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    • The role of consumers in competition and competition policy
    • 137-141
    • And evidence of substantial switching costs was found in the electricity market. See Michael Waterson, The Role of Consumers in Competition and Competition Policy, 21 INT'L J. INDUS. ORG. 129, 137-141 (2003);
    • (2003) Int'l J. Indus. Org. , vol.21 , pp. 129
    • Waterson, M.1
  • 67
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    • CCP Working Paper No. 07-6
    • Chris M. Wilson & Catherine Waddams Price, Do Consumers Switch to the Best Supplier? (CCP Working Paper No. 07-6, 2007), available at http://ssrn.com/abstract=982530 (identifying consumers in the U.K. electricity market who did not switch from one provider to another despite substantial available savings).
    • (2007) Do Consumers Switch to the Best Supplier?
    • Wilson, C.M.1    Price, C.W.2
  • 68
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    • See infra Part II. B
    • See infra Part II. B.
  • 70
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    • 79 Cal. Rptr. 2d 273, 280-85 Ct. App.
    • Badie v. Bank of Am., 79 Cal. Rptr. 2d 273, 280-85 (Ct. App. 1998).
    • (1998) Badie V. Bank of Am.
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    • 79951988523 scopus 로고    scopus 로고
    • 328 F.3d 1165, 1179 9th Cir.
    • See, e.g., Ingle v. Circuit City Stores, Inc., 328 F.3d 1165, 1179 (9th Cir. 2003) ("[W]e conclude that the provision affording Circuit City the unilateral power to terminate or modify the contract is substantively unconscionable.");
    • (2003) Ingle V. Circuit City Stores, Inc.
  • 72
    • 77951971031 scopus 로고    scopus 로고
    • 827 A.2d 358, 363 N.J. Super. Ct. Law Div.
    • Discover Bank v. Shea, 827 A.2d 358, 363 (N.J. Super. Ct. Law Div. 2001) (holding that under New Jersey law, the Delaware law authorizing unilateral amendments violates public policy and so cannot be given effect).
    • (2001) Discover Bank V. Shea
  • 73
    • 79951981669 scopus 로고    scopus 로고
    • 125 F. Supp. 2d 819, 836 S.D. Miss.
    • See, e.g., Bank One, N.A. v. Coates, 125 F. Supp. 2d 819, 836 (S.D. Miss. 2001) (upholding a unilateral addition of a binding arbitration provision);
    • (2001) Bank One, N.A. V. Coates
  • 74
    • 77951950987 scopus 로고    scopus 로고
    • 793 N.E.2d 886, 900 Ill. App. Ct.
    • Hutcherson v. Sears Roebuck & Co., 793 N.E.2d 886, 900 (Ill. App. Ct. 2003) (same);
    • (2003) Hutcherson V. Sears Roebuck & Co.
  • 75
    • 77951971598 scopus 로고    scopus 로고
    • 775 N.E.2d 550, 553-54 Ohio Ct. App.
    • Joseph v. M.B.N.A. Am. Bank, N.A., 775 N.E.2d 550, 553-54 (Ohio Ct. App. 2002) (same).
    • (2002) Joseph V. M.B.N.A. Am. Bank, N.A.
  • 76
    • 79951999647 scopus 로고    scopus 로고
    • See Alces & Greenfield, supra note 4, at 1101-06
    • See Alces & Greenfield, supra note 4, at 1101-06.
  • 77
    • 79951995687 scopus 로고    scopus 로고
    • Card Changes June 24
    • See CardWeb.com, Card Changes (June 24, 2009), https://www.cardweb.com/ cardflash/ 2009/06/24/.
    • (2009)
  • 78
    • 79951966766 scopus 로고    scopus 로고
    • See Credit Card Accountability Responsibility and Disclosure Act of 2009, Pub. L. No. 111-24, 123 Stat. 1734 (codified in scattered sections of 15 U.S.C.). As a result, credit card issuers raced to modify their contracts-increasing rates, adding fees, and cutting credit limits-before the CARD Act's forty-five-day notice requirement for term changes took effect
    • See Credit Card Accountability Responsibility and Disclosure Act of 2009, Pub. L. No. 111-24, 123 Stat. 1734 (codified in scattered sections of 15 U.S.C.). As a result, credit card issuers raced to modify their contracts-increasing rates, adding fees, and cutting credit limits-before the CARD Act's forty-five-day notice requirement for term changes took effect.
  • 79
    • 79951984453 scopus 로고    scopus 로고
    • Maybe it's time to change credit cards
    • Aug. 22
    • See Ron Lieber, Maybe It's Time to Change Credit Cards, N.Y. TIMES, Aug. 22, 2009, at B1.
    • (2009) N.Y. Times
    • Lieber, R.1
  • 80
    • 79952001161 scopus 로고    scopus 로고
    • See 155 CONG. REC. S2149-50 (daily ed. Feb. 11, 2009) (statement of Sen. Dodd)
    • See 155 CONG. REC. S2149-50 (daily ed. Feb. 11, 2009) (statement of Sen. Dodd).
  • 81
    • 79951990799 scopus 로고    scopus 로고
    • Modernizing consumer protection in the financial regulatory system: Strengthening credit card protections: Hearing before the s. Comm. On banking, housing, and Urban Affairs
    • See Modernizing Consumer Protection in the Financial Regulatory System: Strengthening Credit Card Protections: Hearing Before the S. Comm. on Banking, Housing, and Urban Affairs, 111th Cong. 199 (2009) [hereinafter Modernizing Consumer Protection Hearing] (statement of Travis B. Plunkett, Legis. Director).
    • (2009) 111th Cong. , vol.199
  • 82
    • 79951963117 scopus 로고    scopus 로고
    • Consumer debt: Are credit cards bankrupting americans?: Hearing before the subcomm. On commercial and admin. Law of the H. Comm. On the judiciary
    • See Consumer Debt: Are Credit Cards Bankrupting Americans?: Hearing Before the Subcomm. on Commercial and Admin. Law of the H. Comm. on the Judiciary, 111th Cong. 42 (2009) (statement of Edmund Mierzwinski, Consumer Program Director, U.S. Public Interest Research Group) [hereinafter Consumer Debt Hearing].
    • (2009) 111th Cong. , vol.42
  • 83
    • 79951990577 scopus 로고    scopus 로고
    • The credit cardholders ' bill of rights Act of 2009 and the consumer overdraft protection fair practices Act of 2009
    • Hearing on H.R. 627 and H.R. 1456 Before the Subcomm. on Financial Institutions and Consumer Credit of the H. Comm. on Financial Servs.
    • See The Credit Cardholders ' Bill of Rights Act of 2009 and The Consumer Overdraft Protection Fair Practices Act of 2009: Hearing on H.R. 627 and H.R. 1456 Before the Subcomm. on Financial Institutions and Consumer Credit of the H. Comm. on Financial Servs., 111th Cong. 205-07 (2009) (statement of Montrice Godard Yakimov, Managing Director for Compliance & Consumer Protection, Office of Thrift Supervision) [hereinafter CARD Act and Overdraft Protection Hearing];
    • (2009) 111th Cong. , vol.205 , Issue.7
  • 84
    • 79951965918 scopus 로고    scopus 로고
    • Modernizing Consumer Protection Hearing, supra note 40, at 61-62 (statement of Adam J. Levitin, Associate Professor of Law, Georgetown University Law Center)
    • Modernizing Consumer Protection Hearing, supra note 40, at 61-62 (statement of Adam J. Levitin, Associate Professor of Law, Georgetown University Law Center);
  • 85
    • 79951963498 scopus 로고    scopus 로고
    • id. at 102-05 (statement of James C. Sturdevant, Principal, Sturdevant Law Finn)
    • id. at 102-05 (statement of James C. Sturdevant, Principal, Sturdevant Law Finn);
  • 86
    • 79951991487 scopus 로고    scopus 로고
    • id. at 196-97 (statement of Travis B. Plunkett)
    • id. at 196-97 (statement of Travis B. Plunkett);
  • 87
    • 79951996920 scopus 로고    scopus 로고
    • 155 CONG. REC. S2149 (daily ed. Feb. 11, 2009) (statement of Sen. Dodd)
    • 155 CONG. REC. S2149 (daily ed. Feb. 11, 2009) (statement of Sen. Dodd).
  • 88
    • 79951994609 scopus 로고    scopus 로고
    • See, e.g., CARD Act and Overdraft Protection Hearing, supra note 42, at 93-95 (statement of Kenneth J. Clayton)
    • See, e.g., CARD Act and Overdraft Protection Hearing, supra note 42, at 93-95 (statement of Kenneth J. Clayton);
  • 89
    • 79951985323 scopus 로고    scopus 로고
    • Modernizing Consumer Protection Hearing, supra note 40, at 83-85 (statement of Kenneth J. Clayton, Senior Vice President and General Counsel, Card Policy Council, American Bankers Association)
    • Modernizing Consumer Protection Hearing, supra note 40, at 83-85 (statement of Kenneth J. Clayton, Senior Vice President and General Counsel, Card Policy Council, American Bankers Association);
  • 90
    • 79951992050 scopus 로고    scopus 로고
    • id. at. 110-13 (statement of Linda Echard, President and CEO, ICBA Bancard)
    • id. at. 110-13 (statement of Linda Echard, President and CEO, ICBA Bancard);
  • 91
    • 79951961835 scopus 로고    scopus 로고
    • id. at 130-31 (statement of Oliver I. Ireland)
    • id. at 130-31 (statement of Oliver I. Ireland);
  • 93
    • 79951982611 scopus 로고    scopus 로고
    • See Modernizing Consumer Protection Hearing, supra note 40, at. 60 (statement of Adam J. Levitin)
    • See Modernizing Consumer Protection Hearing, supra note 40, at. 60 (statement of Adam J. Levitin).
  • 94
    • 79951979141 scopus 로고    scopus 로고
    • See, e.g., ORSZAG & MANNING, supra note 43, at 11-12
    • See, e.g., ORSZAG & MANNING, supra note 43, at 11-12.
  • 95
    • 79951991829 scopus 로고    scopus 로고
    • See Modernizing Consumer Protection Hearing, supra note 40, at 61 (statement of Adam J. Levitin)
    • See Modernizing Consumer Protection Hearing, supra note 40, at 61 (statement of Adam J. Levitin).
  • 96
    • 77951973337 scopus 로고    scopus 로고
    • 558 F.3d 225 3d Cir.
    • See, e.g., Homa v. Am. Express Co., 558 F.3d 225 (3d Cir. 2009);
    • (2009) Homa V. Am. Express Co.
  • 98
    • 79951996124 scopus 로고    scopus 로고
    • No. 3:07-CV18-S, 2008 U.S. Dist. LEXIS 3265.1 W.D. Ky. Apr. 18
    • Eaves-Leanos v. Assurant, Inc., No. 3:07-CV18-S, 2008 U.S. Dist. LEXIS 3265.1 (W.D. Ky. Apr. 18, 2008);
    • (2008) Eaves-Leanos V. Assurant, Inc.
  • 99
    • 79951962679 scopus 로고    scopus 로고
    • No. 07-CV-6070 (CJS), 2007 U.S. Dist. LEXIS 81586 W.D.N.Y. Oct. 31
    • Dumanis v. Citibank (S.D.), N.A., No. 07-CV-6070 (CJS), 2007 U.S. Dist. LEXIS 81586 (W.D.N.Y. Oct. 31, 2007);
    • (2007) Dumanis V. Citibank (S.D.), N.A.
  • 101
    • 79951973107 scopus 로고    scopus 로고
    • No. 04-507, 2004 U.S. Dist. LEXIS 12616 E.D. Pa. July 6
    • Perry v. FleetBoston Fin. Corp., No. 04-507, 2004 U.S. Dist. LEXIS 12616 (E.D. Pa. July 6, 2004);
    • (2004) Perry V. FleetBoston Fin. Corp.
  • 103
    • 79951981669 scopus 로고    scopus 로고
    • 125 F. Supp. 2d 819 S.D. Miss.
    • Bank One, NA. v. Coates, 125 F. Supp. 2d 819 (S.D. Miss. 2001);
    • (2001) Bank One, NA. V. Coates
  • 104
  • 106
    • 77951035182 scopus 로고    scopus 로고
    • 118 Cal. Rptr. 2d 862 Ct. App.
    • Szetela v. Discover Bank, 118 Cal. Rptr. 2d 862 (Ct. App. 2002);
    • (2002) Szetela V. Discover Bank
  • 108
    • 77951971031 scopus 로고    scopus 로고
    • 827 A.2d 358 N.J. Super. Ct. Law Div.
    • Discover Bank v. Shea, 827 A.2d 358 (N.J. Super. Ct. Law Div. 2001);
    • (2001) Discover Bank V. Shea
  • 111
    • 79951995463 scopus 로고    scopus 로고
    • Horton, supra note 4 (discussing the frequency with which contract drafters in various markets unilaterally amend procedural terms)
    • Horton, supra note 4 (discussing the frequency with which contract drafters in various markets unilaterally amend procedural terms).
  • 112
    • 79951999195 scopus 로고    scopus 로고
    • See, e.g., Beneficial Nat'l Bank U.S.A., 214 F. Supp. 2d at 690-91 (rejecting a cardholder's bias argument)
    • See, e.g., Beneficial Nat'l Bank U.S.A., 214 F. Supp. 2d at 690-91 (rejecting a cardholder's bias argument);
  • 113
    • 79951968610 scopus 로고    scopus 로고
    • Bank One, N.A., 125 F. Supp. 2d at. 835-36 (same)
    • Bank One, N.A., 125 F. Supp. 2d at. 835-36 (same);
  • 114
    • 79951988641 scopus 로고    scopus 로고
    • Marsh, 103 F. Supp. 2d at 924-26 (same)
    • Marsh, 103 F. Supp. 2d at 924-26 (same);
  • 117
    • 79951978029 scopus 로고    scopus 로고
    • This problem has been recognized by several courts. See, e.g., Hoffman, 546 F.3d at 1083 (holding that class arbitration waivers may effectively operate as exculpatory clauses)
    • This problem has been recognized by several courts. See, e.g., Hoffman, 546 F.3d at 1083 (holding that class arbitration waivers may effectively operate as exculpatory clauses);
  • 118
    • 79951978453 scopus 로고    scopus 로고
    • Discover Bank, 113 P.3d at 1109 (same)
    • Discover Bank, 113 P.3d at 1109 (same);
  • 119
    • 79951995242 scopus 로고    scopus 로고
    • Szetela, 118 Cal. Rptr. 2d at 868
    • Szetela, 118 Cal. Rptr. 2d at 868 ("[A class arbitration waiver] serves as a disincentive for Discover to avoid the type of conduct that might lead to class action litigation in the first place.... Discover has essentially granted itself a license to push the boundaries of good business practices to their furthest limits....");
  • 120
    • 79951987573 scopus 로고    scopus 로고
    • Shea, 827 A.2d at. 367
    • Shea, 827 A.2d at. 367 ("By depriving cardmembers of any forum in which they could reasonably vindicate their rights, Discover seeks to leave itself in a position where it could completely avoid accountability.").
  • 121
    • 79951974848 scopus 로고    scopus 로고
    • And, recently, one major issuer has decided to backtrack and remove the mandatory arbitration provision from its contracts. See Jonathan Stempel, Update 3-Bank of America Ends Arbitration of Card Disputes, Aug. 13
    • And, recently, one major issuer has decided to backtrack and remove the mandatory arbitration provision from its contracts. See Jonathan Stempel, Update 3-Bank of America Ends Arbitration of Card Disputes, REUTERS, Aug. 13, 2009, http://www.reuters.com/article/marketsNews/idINN1326119520090813?rpc=44.
    • (2009)
  • 122
    • 79951998952 scopus 로고    scopus 로고
    • No. 07-CV-4886(FLW), 2008 U.S. Dist. LEXIS 87570, at. *3 D.N.J. Sept. 29
    • Litman v. Cellco P'ship, No. 07-CV-4886(FLW), 2008 U.S. Dist. LEXIS 87570, at. *3 (D.N.J. Sept. 29, 2008). Another cell phone service provider, Powertel, unilaterally modified its contract using a hill stuffer, adding a class arbitration waiver.
    • (2008) Litman V. Cellco P'ship
  • 123
    • 79951993125 scopus 로고    scopus 로고
    • 743 So. 2d 570, 572, 576 Fla. Dist. Ct. App.
    • Powertel, Inc. v. Bexley, 743 So. 2d 570, 572, 576 (Fla. Dist. Ct. App. 1999). This modification was deemed unconscionable.
    • (1999) Powertel, Inc. V. Bexley
  • 124
    • 79951963710 scopus 로고    scopus 로고
    • Id. at 577
    • Id. at 577.
  • 125
    • 79951968804 scopus 로고    scopus 로고
    • See Verizon Wireless, Customer Agreement May 13
    • See Verizon Wireless, Customer Agreement (May 13, 2010), http://www.verizon wireless.com/b2c/globalText?text.Name=CUSTOMER- AGREEMENT&jspName-footer/customerAgr eement.jsp.
    • (2010)
  • 126
    • 79951974253 scopus 로고    scopus 로고
    • Christopher Price, AT&T Generally Unaware of New Contract Changes, Refuses to Waive Termination Fees, May 3, AT&T made the modifications mentioned above unilaterally and customers who attempted to respond by terminating their service contracts, which typically run for two years, were charged an early termination fee. AT&T's stance on early termination fees was controversial because in 2008, under the auspices of the CTIA, the international, association for the wireless telecommunications industry, all carriers agreed that consumers would be allowed to terminate their contracts, without paying an early termination fee, following any material change to the terms of service
    • Christopher Price, AT&T Generally Unaware of New Contract Changes, Refuses to Waive Termination Fees, PHONENEWS.COM, May 3, 2009, http://www.phonenews.com/att-generally-unawareof-new-conttact-changes-refuses- to-waive-termination-fees-7753/. AT&T made the modifications mentioned above unilaterally and customers who attempted to respond by terminating their service contracts, which typically run for two years, were charged an early termination fee. AT&T's stance on early termination fees was controversial because in 2008, under the auspices of the CTIA, the international, association for the wireless telecommunications industry, all carriers agreed that consumers would be allowed to terminate their contracts, without paying an early termination fee, following any material change to the terms of service.
    • (2009)
  • 127
    • 79951962896 scopus 로고    scopus 로고
    • See id.
    • See id.;
  • 128
    • 79951975499 scopus 로고    scopus 로고
    • Consumer Code, (last visited June 12, 2010). In defending its insistence on charging early termination fees following these changes, AT&T adopted a very narrow definition of a material change. AT&T argued that according to its internal policy there are only two types of changes that allow termination without incurring an early termination fee: (1) a price increase, and (2) a material decrease in the geographic area in which the airtime rate applies
    • CTIA, Consumer Code, http://www.ctia.org/content/index.cfm/AID/10352/ (last visited June 12, 2010). In defending its insistence on charging early termination fees following these changes, AT&T adopted a very narrow definition of a material change. AT&T argued that according to its "internal policy" there are only two types of changes that allow termination without incurring an early termination fee: (1) a price increase, and (2) a material decrease in the geographic area in which the airtime rate applies.
  • 129
    • 79951980664 scopus 로고    scopus 로고
    • See Christopher Price, AT&T Clarifies Position on ETF & Material Changes, Argues Only Two Situations Allow Terminating Contract, May 8, AT&T is not alone. In June 2009, a consumer complained that Verizon refused termination (without paying an early termination fee) after it increased its administrative charges from $0.85 to $0.92.
    • See Christopher Price, AT&T Clarifies Position on ETF & Material Changes, Argues Only Two Situations Allow Terminating Contract, PHONEN.EWS.COM, May 8, 2009, http://www.phonenews.com/att-clarifiesposition-on-etf-material- changes-argues-only-two-situations-allow-terminating-contract-7802/. AT&T is not alone. In June 2009, a consumer complained that Verizon refused termination (without paying an early termination fee) after it increased its administrative charges from $0.85 to $0.92.
    • (2009)
  • 130
    • 79951967347 scopus 로고    scopus 로고
    • See Posting of Christine to Consumer Complaints About Verizon Wireless, June 11
    • See Posting of Christine to Consumer Complaints About Verizon Wireless, http://www.consumeraffairs.com/cellphones/verizon-wireless.htinl (June 11, 2009).
    • (2009)
  • 131
    • 79951988045 scopus 로고    scopus 로고
    • Change-of-terms clauses have been used to add or change arbitration clauses in other markets as well. For example, DIRECTV, a satellite television provider, included a change-of-terms clause in its subscription agreement and used it to add an arbitration clause. 829 A.2d 626, 629 Md.
    • Change-of-terms clauses have been used to add or change arbitration clauses in other markets as well. For example, DIRECTV, a satellite television provider, included a change-of-terms clause in its subscription agreement and used it to add an arbitration clause. DIRECTV, Inc. v. Mattingly, 829 A.2d 626, 629 (Md. 2003). This particular modification was struck down for lack of sufficient notice.
    • (2003) DIRECTV, Inc. V. Mattingly
  • 132
    • 79951979371 scopus 로고    scopus 로고
    • Id. at 639
    • Id. at 639.
  • 134
    • 79951979140 scopus 로고    scopus 로고
    • This example is taken from Randal C. Picker, The Mediated Book 4-6 Univ. of Chi. Law & Econ., Olin Working Paper No. 463
    • This example is taken from Randal C. Picker, The Mediated Book 4-6 (Univ. of Chi. Law & Econ., Olin Working Paper No. 463, 2009), available at http://ssrn.com/abstract-1399613.
    • (2009)
  • 135
    • 79951998953 scopus 로고    scopus 로고
    • Amazon. Kindle: License Agreement and Terms of Use Feb. 9
    • Amazon.com, Amazon. Kindle: License Agreement and Terms of Use (Feb. 9, 2009), http://www.amazon.com/gp/help/customer/display.htinl/ref=hp-rel-topic?i. e=UTF8&nodeId=20014453 0.
    • (2009)
  • 136
    • 79951964267 scopus 로고    scopus 로고
    • Feb. 27
    • Greg Sandoval, Amazon Retreats on Kindle's Text-to-Speech Issue, CNET NEWS, Feb. 27, 2009, http://news.cnet.com/amazon-retreats-on-kindles-text-to- speech-issue/. It is true though that Amazon's modification came in response to complaints by the Authors Guild that this new feature would put pressure on the audio books market and, moreover, would violate the copyright holders' rights.
    • (2009) Amazon Retreats on Kindle's Text-to-Speech Issue
    • Sandoval, G.1
  • 137
    • 79951989974 scopus 로고    scopus 로고
    • See The Authors Guild, E-Book Rights Alert: Amazon's Kindle 2 Adds Text to Speech. Function Feb. 12, But these complaints seem unfounded.
    • See The Authors Guild, E-Book Rights Alert: Amazon's Kindle 2 Adds "Text to Speech. Function" (Feb. 12, 2009), http://www.authorsguild. org/advocacy/articles/e-book-rig.hts-alert-amazonskindle-2.html. But these complaints seem unfounded.
  • 138
    • 79951988046 scopus 로고    scopus 로고
    • See, e.g., Posting of Michael Kwun to Deeplinks Blog, Feb. 11
    • See, e.g., Posting of Michael Kwun to Deeplinks Blog, http://www.eff.org/deeplinks/ (Feb. 11, 2009).
    • (2009)
  • 139
    • 79951973107 scopus 로고    scopus 로고
    • No. 04-507, 2004 U.S. Dist. LEXIS 12616, at *13-14 E.D. Pa. July 6
    • See, e.g., Perry v. FleetBoston Fin. Corp., No. 04-507, 2004 U.S. Dist. LEXIS 12616, at *13-14 (E.D. Pa. July 6, 2004) (accepting the issuer's argument that "change in terms procedures are necessary 'due to the ever-changing economic conditions, the fast-moving and highly competitive credit card marketplace, and the fact that open-end or revolving credit card agreements are generally indefinite in duration,'" but limiting the issuer's ability to make unilateral changes to such terms as "previously contemplated by the original agreement, so long as cardholders do not accept the unilateral change by continuing to use their cards");
    • (2004) Perry V. FleetBoston Fin. Corp.
  • 140
    • 79951966328 scopus 로고    scopus 로고
    • 341 F. Supp. 2d 189, 198 E.D.N.Y.
    • Stone v. Golden Wexler & Sarnese, P.C., 341 F. Supp. 2d 189, 198 (E.D.N.Y. 2004) ("To be sure, flexibility is important to the credit industry, since credit card companies are parties to long-term contracts with countless customers.").
    • (2004) Stone V. Golden Wexler & Sarnese, P.C.
  • 141
    • 79951988643 scopus 로고    scopus 로고
    • See generally Collins, supra note 4 (characterizing change-of-terms clauses as responses to uncertainty about future events that might require adaptation of the contract)
    • See generally Collins, supra note 4 (characterizing change-of-terms clauses as responses to uncertainty about future events that might require adaptation of the contract).
  • 142
    • 79952000789 scopus 로고    scopus 로고
    • In other words, modification is a remedy for contractual incompleteness. If, at the time of contracting, parties had perfect information about all future contingencies and could costlessly negotiate and write a complete state-contingent contract, then modification would be superfluous. Of course, contracting costs are often high, and complete contracts are rare. Thus, the ability to modify the contract is often welfare enhancing.
    • In other words, modification is a remedy for contractual incompleteness. If, at the time of contracting, parties had perfect information about all future contingencies and could costlessly negotiate and write a complete state-contingent contract, then modification would be superfluous. Of course, contracting costs are often high, and complete contracts are rare. Thus, the ability to modify the contract is often welfare enhancing.
  • 144
    • 79951997115 scopus 로고    scopus 로고
    • See Stone, 341 F. Supp. 2d at 198 (accepting, at least in principle, the issuer's argument that flexibility is necessary and that requiring explicit consent to every change would burden the industry significantly)
    • See Stone, 341 F. Supp. 2d at 198 (accepting, at least in principle, the issuer's argument that flexibility is necessary and that requiring explicit consent to every change would burden the industry significantly).
  • 145
    • 79951974645 scopus 로고    scopus 로고
    • See infra notes 62-64 and accompanying text
    • See infra notes 62-64 and accompanying text.
  • 146
    • 58149114797 scopus 로고    scopus 로고
    • Making credit safer
    • 27-29
    • For example, evidence suggests that many consumers have a poor understanding of their credit card contracts. See Oren Bar-Gill & Elizabeth Warren, Making Credit Safer, 157 U. PA. L. REV. 1, 27-29 (2008).
    • (2008) U. Pa. L. Rev. , vol.157 , pp. 1
    • Bar-Gill, O.1    Warren, E.2
  • 147
    • 79951987165 scopus 로고    scopus 로고
    • In a series of articles, one of us has argued that underestimation of future costs explains contract design and market outcomes in several markets
    • In a series of articles, one of us has argued that underestimation of future costs explains contract design and market outcomes in several markets.
  • 148
    • 79951984264 scopus 로고    scopus 로고
    • See Bar-Gill & Warren, supra note 62, at 46-64 (consumer credit markets)
    • See Bar-Gill & Warren, supra note 62, at 46-64 (consumer credit markets);
  • 149
    • 78650304381 scopus 로고    scopus 로고
    • Mobile misperceptions
    • 80-96
    • Oren Bar-Gill & Rebecca Stone, Mobile Misperceptions, 23 HARV. J.L. & TECH. 49, 80-96 (2009) (cellular service market);
    • (2009) Harv. J.L. & Tech. , vol.23 , pp. 49
    • Bar-Gill, O.1    Stone, R.2
  • 150
    • 8644277076 scopus 로고    scopus 로고
    • Seduction by plastic
    • 1395-1411
    • Oren Bar-Gill, Seduction by Plastic, 98 NW. U. L. REV. 1373, 1395-1411 (2004) (credit card market);
    • (2004) Nw. U. L. Rev. , vol.98 , pp. 1373
    • Bar-Gill, O.1
  • 151
    • 79951961638 scopus 로고    scopus 로고
    • Oren Bar-Gill, supra note 3, at 754-90 (consumer product and service markets)
    • Oren Bar-Gill, supra note 3, at 754-90 (consumer product and service markets);
  • 152
    • 70149109333 scopus 로고    scopus 로고
    • The law, economics and psychology of subprime mortgage contracts
    • 111 8-39
    • Oren Bar-Gill, The Law, Economics and Psychology of Subprime Mortgage Contracts, 94 CORNELL L. REV. 1073, 111 8-39 (2009) (subprime mortgage market).
    • (2009) Cornell L. Rev. , vol.94 , pp. 1073
    • Bar-Gill, O.1
  • 153
    • 33745259012 scopus 로고    scopus 로고
    • The demand for immutable contracts: Another look at the law and economics of contract modifications
    • 494-98
    • See Kevin E. Davis, The Demand for Immutable Contracts: Another Look at the Law and Economics of Contract Modifications, 8.1 N.Y.U. L. REV. 487, 494-98 (2006) (observing that the ability to modify contracts creates incentives for parties to misrepresent.-or at least fail to disclose-their willingness to perform their contractual obligations).
    • (2006) N.Y.U. L. Rev. , vol.81 , pp. 487
    • Davis, K.E.1
  • 154
    • 4043058651 scopus 로고    scopus 로고
    • Psychology and the market
    • 409-11
    • Cf. Edward L. Glaeser, Psychology and the Market, 94 AM. ECON. REV. (PAPERS & PROC.) 408, 409-11 (2004) ("Markets do not eliminate (and often exacerbate) irrationality.... The advertising industry is the most important economic example of these systematic attempts to mislead, where suppliers attempt to convince buyers that their products will yield remarkable benefits.... It is certainly not true that competition ensures that false beliefs will be dissipated. Indeed, in many cases, competition will. work to increase the supply of these falsehoods....").
    • (2004) Am. Econ. Rev. (PAPERS & PROC.) , vol.94 , pp. 408
    • Glaeser, E.L.1
  • 155
    • 79951988642 scopus 로고    scopus 로고
    • See infra note 108 and accompanying text
    • See infra note 108 and accompanying text.
  • 156
    • 79951969264 scopus 로고    scopus 로고
    • Imperfect information alone is not enough; imperfect information can result in both underand overestimation of the unilateral modification risk. And overestimation will generate a demand for restrictions on sellers' power to modify consumer contracts unilaterally. Imperfect rationality implies that underestimation will dominate overestimation
    • Imperfect information alone is not enough; imperfect information can result in both underand overestimation of the unilateral modification risk. And overestimation will generate a demand for restrictions on sellers' power to modify consumer contracts unilaterally. Imperfect rationality implies that underestimation will dominate overestimation.
  • 157
    • 79951981670 scopus 로고    scopus 로고
    • This is more than, a mere theoretical possibility. As discussed above, cellular service contracts subject modifications to a no material adverse effect standard
    • This is more than, a mere theoretical possibility. As discussed above, cellular service contracts subject modifications to a "no material adverse effect" standard.
  • 158
    • 79951978913 scopus 로고    scopus 로고
    • See Verizon Wireless, Customer Agreement, supra note 51
    • See Verizon Wireless, Customer Agreement, supra note 51 ("We may change prices or any other term of your Service or this agreement, at any time, but we'll provide notice first, including written notice if you have Postpay Service. If you use your Service after the change takes effect, that means you're accepting the change. If you're a Postpay customer and a change to your Plan or this agreement has a material adverse effect on you, you can cancel the line of Service that has been affected within 60 days of receiving the notice with no early termination fee.").
  • 159
    • 79951990798 scopus 로고    scopus 로고
    • In principle, sellers could specify more specific rules for policing modifications. For example, credit card issuers can specify that they will only increase rates by up to X percent and only if the cardholder's credit score drops by more than Y points. Such a specific rule would be easy for courts to apply, and litigation costs should be correspondingly low. The problem with specific rules is that they presume an ability to predict the specific modifications that could arise. But the raison d'être of modifications is to enable midstream adjustments, in response to changed circumstances, in situations in which it is inefficient to write more complete ex ante contracts that specify obligations for all contingencies
    • In principle, sellers could specify more specific rules for policing modifications. For example, credit card issuers can specify that they will only increase rates by up to X percent and only if the cardholder's credit score drops by more than Y points. Such a specific rule would be easy for courts to apply, and litigation costs should be correspondingly low. The problem with specific rules is that they presume an ability to predict the specific modifications that could arise. But the raison d'être of modifications is to enable midstream adjustments, in response to changed circumstances, in situations in which it is inefficient to write more complete ex ante contracts that specify obligations for all contingencies.
  • 160
    • 79951973195 scopus 로고    scopus 로고
    • See supra Part. II.B
    • See supra Part. II.B.
  • 161
    • 79951988044 scopus 로고    scopus 로고
    • Similar problems would arise if, instead of reviewing modifications by the court after the fact, sellers were to seek declaratory judgments before implementing each modification. Moreover, this version of the court-based commitment mechanism adds another cost element-the cost of delay in implementing desirable modifications
    • Similar problems would arise if, instead of reviewing modifications by the court after the fact, sellers were to seek declaratory judgments before implementing each modification. Moreover, this version of the court-based commitment mechanism adds another cost element-the cost of delay in implementing desirable modifications.
  • 162
    • 79951961180 scopus 로고    scopus 로고
    • It is possible, however, that different courts would use different standards for policing modifications and sellers would use forum selection clauses to present consumers with a choice among the different standards
    • It is possible, however, that different courts would use different standards for policing modifications and sellers would use forum selection clauses to present consumers with a choice among the different standards.
  • 163
    • 79951991486 scopus 로고    scopus 로고
    • See supra note 60 and accompanying text
    • See supra note 60 and accompanying text.
  • 164
    • 79951981470 scopus 로고    scopus 로고
    • See Modernizing Consumer Protection Hearing, supra note 40, at 47-48 (statement of Adam J. Levitin) (arguing that term changes "obfuscate the true cost of using credit")
    • See Modernizing Consumer Protection Hearing, supra note 40, at 47-48 (statement of Adam J. Levitin) (arguing that term changes "obfuscate the true cost of using credit").
  • 165
    • 79951971131 scopus 로고    scopus 로고
    • See Bar-Gill & Warren, supra note 62, at 13
    • See Bar-Gill & Warren, supra note 62, at 13;
  • 166
    • 79951977606 scopus 로고    scopus 로고
    • Horton, supra note 4, at 609. Cf. Davis, supra note 64, at 497
    • Horton, supra note 4, at 609. Cf. Davis, supra note 64, at 497 (arguing that permitting modifications with, mutual assent "tends to increase the cost to customers of identifying [sellers] whose costs of performance are truly low").
  • 167
    • 79951998205 scopus 로고    scopus 로고
    • See Horton, supra note 4, at 609
    • See Horton, supra note 4, at 609;
  • 168
    • 79951986947 scopus 로고    scopus 로고
    • supra note 31 and accompanying text
    • supra note 31 and accompanying text.
  • 169
    • 79951969463 scopus 로고    scopus 로고
    • Bar-Gill & Warren, supra note 62, at 16.
    • Bar-Gill & Warren, supra note 62, at 16.
  • 170
    • 79951967542 scopus 로고    scopus 로고
    • See id
    • See id.
  • 171
    • 33645288544 scopus 로고    scopus 로고
    • The hidden roles of boilerplate and standard-form contracts: Strategic imposition of transaction costs, segmentation of consumers, and anticompetitive effects
    • 1004-08
    • See David Gilo & Ariel Porat, The Hidden Roles of Boilerplate and Standard-Form Contracts: Strategic Imposition of Transaction Costs, Segmentation of Consumers, and Anticompetitive Effects, 104 MICH. L. REV. 983, 1004-08 (2006) (discussing the anticompetitive effects of contracts that prevent comparison shopping).
    • (2006) Mich. L. Rev. , vol.104 , pp. 983
    • Gilo, D.1    Porat, A.2
  • 172
    • 79951991015 scopus 로고    scopus 로고
    • note
    • Reduction in competition caused by the use of readily modifiable contracts need not involve individual consumers' signing welfare-reducing contracts. Rational, informed consumers will avoid welfare-reducing transactions. It may also be the case that competition-reducing contracts strike an optimal balance between flexibility and transparency for the customers who enter into them. Consequently, there may be no grounds for complaining that the contracts fail to maximize the welfare of those who sign them. The problem here is that sellers and their customers have no incentive to take into account the fact that by signing readily modifiable contracts, they may prejudice other participants in the market. For example, suppose that a credit card issuer faces exceptionally strong reputational sanctions if it makes modifications that are inefficient ex post. That issuer and customers who are aware of its reputation may find it optimal to sign a contract that contains a change-of-terms clause with no express constraints on unilateral modifications. Customers who read the change-of-terms clause and are unaware of the issuer's reputation, however, may rationally avoid contracting with the issuer. Moreover, other issuers will have no incentive to offer innovative terms in order to compete for customers. This lack of incentive is because customers who stop reading when they find the change-ofterms clause, or who realize that any terms they do read are subject to modification at any time, will have no way to determine which issuer is offering superior terms.
  • 173
    • 79951997535 scopus 로고    scopus 로고
    • In the economic literature, see, for example, PATRICK BOLTON & MATHIAS DEWATRIPONT, CONTRACT THEORY 32-33, 36 (2005), the leading textbook on contract theory, which deals extensively with renegotiation-the economists' term for modification. In the law and economics literature,
    • (2005) PATRICK BOLTON & MATHIAS DEWATRIPONT, CONTRACT THEORY , vol.32-33 , pp. 36
  • 174
    • 79951998951 scopus 로고    scopus 로고
    • see, for example, SHAVELL, supra note 59, at 314-20
    • see, for example, SHAVELL, supra note 59, at 314-20;
  • 175
    • 4544271161 scopus 로고    scopus 로고
    • The law of duress and the economics of credible threats
    • Oren Bar-Gill & Oinri Ben-Shahar, The Law of Duress and the Economics of Credible Threats, 33 J. LEGAL STUD. 391 (2004);
    • (2004) J. Legal Stud. , vol.33 , pp. 391
    • Bar-Gill, O.1    Ben-Shahar, O.2
  • 176
    • 79951983849 scopus 로고    scopus 로고
    • Davis, supra note 64
    • Davis, supra note 64;
  • 177
    • 0346422671 scopus 로고    scopus 로고
    • Contracts as bilateral commitments: A new perspective on contract modification
    • Christine Jolls, Contracts as Bilateral Commitments: A New Perspective on Contract Modification, 26 J. LEGAL STUD. 203 (1997).
    • (1997) J. Legal Stud. , vol.26 , pp. 203
    • Jolls, C.1
  • 178
    • 79951987572 scopus 로고    scopus 로고
    • While the mutual assent requirement is often implicit in this literature, the economic term for modification, renegotiation, suggests that both parties must agree to the modification. Moreover, this literature generally assumes that contracts will be renegotiated whenever a mutually beneficial modification exists, again suggesting that mutual assent is required
    • While the mutual assent requirement is often implicit in this literature, the economic term for modification, "renegotiation," suggests that both parties must agree to the modification. Moreover, this literature generally assumes that contracts will be renegotiated whenever a mutually beneficial modification exists, again suggesting that mutual assent is required.
  • 179
    • 79951996921 scopus 로고    scopus 로고
    • See, e.g., BOLTON & DEWATRIPONT, supra note 79, at 541
    • See, e.g., BOLTON & DEWATRIPONT, supra note 79, at 541;
  • 180
    • 79951983850 scopus 로고    scopus 로고
    • SHAVELL, supra note 59, at 316-17
    • SHAVELL, supra note 59, at 316-17.
  • 181
    • 79951998897 scopus 로고    scopus 로고
    • See, e.g., BOLTON & DEWATRIPONT, supra note 79, at 36, 450-56
    • See, e.g., BOLTON & DEWATRIPONT, supra note 79, at 36, 450-56;
  • 182
    • 79951961834 scopus 로고    scopus 로고
    • SHAVELL, supra note 59, at 317-18
    • SHAVELL, supra note 59, at 317-18;
  • 183
    • 79951985693 scopus 로고    scopus 로고
    • Bar-Gill & Ben-Shahar, supra note 79, at 412-17
    • Bar-Gill & Ben-Shahar, supra note 79, at 412-17;
  • 184
    • 79951964658 scopus 로고    scopus 로고
    • Davis, supra note 64, at 498-501
    • Davis, supra note 64, at 498-501.
  • 185
    • 79951996736 scopus 로고    scopus 로고
    • Horton, also considers some of these standard responses. Horton argues that unilateral modifications should be banned
    • Horton, also considers some of these standard responses. Horton argues that unilateral modifications should be banned.
  • 186
    • 79951967345 scopus 로고    scopus 로고
    • See Horton, supra note 4, at 660-67
    • See Horton, supra note 4, at 660-67.
  • 187
    • 79951987812 scopus 로고    scopus 로고
    • Peter Alces and Jason Hopkins point out that in the context of many agreements between banks and their customers, many consumers do not even have access to copies of their agreements. The authors propose to combat pernicious terms in bank-customer agreements by having the Federal Reserve Board establish an online clearinghouse in which banks are required to reproduce the terms of their agreements. Although Alces and Hopkins devote a great deal of attention to the pernicious nature of change-of-terms clauses, they do not propose that any special steps be taken to bring those clauses to customers' attention
    • Peter Alces and Jason Hopkins point out that in the context of many agreements between banks and their customers, many consumers do not even have access to copies of their agreements. The authors propose to combat pernicious terms in bank-customer agreements by having the Federal Reserve Board establish an online clearinghouse in which banks are required to reproduce the terms of their agreements. Although Alces and Hopkins devote a great deal of attention to the pernicious nature of change-of-terms clauses, they do not propose that any special steps be taken to bring those clauses to customers' attention.
  • 188
    • 79951979139 scopus 로고    scopus 로고
    • See Alces & Hopkins, supra note 4, at 904-06
    • See Alces & Hopkins, supra note 4, at 904-06.
  • 190
    • 79952002035 scopus 로고    scopus 로고
    • § 226.5, para. 5(a)(1), cmt. 1
    • Regulation Z, 12 C.F.R. pt. 226, supp. I, § 226.5, para. 5(a)(1), cmt. 1 (2010).
    • (2010) C.F.R. Pt. , vol.12-226 , Issue.SUPPL. I
    • Regulation, Z.1
  • 191
    • 77958581563 scopus 로고    scopus 로고
    • Misrepresented intent in the context of unequal bargaining power, 2006
    • See Curtis Bridgeman, Misrepresented Intent in the Context of Unequal Bargaining Power, 2006 MICH. ST. L. REV. 993, 1008-09 (2006).
    • (2006) Mich. St. L. Rev. , vol.993 , pp. 1008-1009
    • Bridgeman, C.1
  • 192
    • 79951983244 scopus 로고    scopus 로고
    • See supra Part III.C.1.
    • See supra Part III.C.1.
  • 193
    • 79751489738 scopus 로고    scopus 로고
    • NYU Ctr. for Law, Econ. & Org., Working Paper No. 09-40
    • For evidence that consumers spend little time reading terms of contracts, see Yannis Bakos, Florencia Marotta-Wurgler & David R. Trossen, Does Anyone Read the Fine Print? Testing a Law and Economics Approach to Standard Form Contracts (NYU Ctr. for Law, Econ. & Org., Working Paper No. 09-40, 2009), available at http://ssrn,coin/abstract=1443256 (finding that only one or two out of every one thousand retail shoppers chose to view the license agreements of sixty-six companies selling software online).
    • (2009) Does Anyone Read the Fine Print? Testing A Law and Economics Approach to Standard Form Contracts
    • Bakos, Y.1    Marotta-Wurgler, F.2    Trossen, D.R.3
  • 194
    • 79951974251 scopus 로고    scopus 로고
    • See supra Part III.C
    • See supra Part III.C.
  • 195
    • 58049219502 scopus 로고    scopus 로고
    • 79 Cal. Rptr. 2d 273 Ct. App.
    • Badie v. Bank of Am., 79 Cal. Rptr. 2d 273 (Ct. App. 1998).
    • (1998) Badie V. Bank of Am.
  • 196
    • 79951967540 scopus 로고    scopus 로고
    • See id. at 284
    • See id. at 284.
  • 197
    • 79951967126 scopus 로고    scopus 로고
    • See id. at 284-85
    • See id. at 284-85.
  • 198
    • 79951965074 scopus 로고    scopus 로고
    • See id. at 286 citing Cal, Civ. Code § 1654 (West 1998);
    • See id. at 286 (citing Cal, Civ. Code § 1654 (West 1998);
  • 201
    • 79951977168 scopus 로고    scopus 로고
    • Id. at 289
    • Id. at 289
  • 203
    • 79951966113 scopus 로고    scopus 로고
    • See id. at 289-90
    • See id. at 289-90.
  • 204
    • 79951968189 scopus 로고    scopus 로고
    • Regulation Z, 12 C.F.R. § 226.5b (2010). The commentary to the
    • Regulation Z, 12 C.F.R. § 226.5b (2010). The commentary to the regulation adds, "A creditor may not include a general provision in its agreement permitting changes to any or all of the terms of the plan. For example, creditors may not include 'boilerplate' language in the agreement stating that they reserve the right to change the fees imposed under the plan ...."
  • 205
    • 79951976928 scopus 로고    scopus 로고
    • Id. pt. 226, supp. I, § 226.5b(e), para. 5b(f)(3)(i), cmt. 2
    • Id. pt. 226, supp. I, § 226.5b(e), para. 5b(f)(3)(i), cmt. 2.
  • 206
    • 79951977604 scopus 로고    scopus 로고
    • See also Alces & Greenfield, supra note 4, at 1127
    • See also Alces & Greenfield, supra note 4, at 1127.
  • 207
    • 79951978912 scopus 로고    scopus 로고
    • See Horwitz, supra note 4, at 100-05 (discussing the doctrine of unconscionability as a legal defense to the unfairness of a change-of-terms provision)
    • See Horwitz, supra note 4, at 100-05 (discussing the doctrine of unconscionability as a legal defense to the unfairness of a change-of-terms provision).
  • 208
    • 79951982612 scopus 로고    scopus 로고
    • See 1 E. ALLAN FARNSWORTH, FARNSWORTH ON CONTRACTS § 4.28, at 508-09 1990
    • See 1 E. ALLAN FARNSWORTH, FARNSWORTH ON CONTRACTS § 4.28, at 508-09 (1990) ("Most cases of unconscionability involve a combination of [substantive and procedural] unconscionability; and it is generally agreed that if more of one is present, then less of the other is required.").
  • 209
    • 79951987813 scopus 로고    scopus 로고
    • See Badie, 79 Cal. Rptr. 2d at 287 ("[T]here is nothing about the original terms that would have alerted a customer to the possibility that [Bank of America] might one day in the future invoke the change of terms provision to add a clause that would allow it to impose [alternative dispute resolution] on the customer.")
    • See Badie, 79 Cal. Rptr. 2d at 287 ("[T]here is nothing about the original terms that would have alerted a customer to the possibility that [Bank of America] might one day in the future invoke the change of terms provision to add a clause that would allow it to impose [alternative dispute resolution] on the customer.").
  • 210
    • 79951988523 scopus 로고    scopus 로고
    • 328 F.3d 1165, 1172-73, 1.179 9th Cir.
    • See, e.g., Ingle v. Circuit. City Stores, Inc., 328 F.3d 1165, 1172-73, 1.179 (9th Cir. 2003) (finding a provision in an arbitration agreement with employees substantively unconscionable where it afforded the employer the unilateral power to terminate or modify the agreement).
    • (2003) Ingle V. Circuit. City Stores, Inc.
  • 211
    • 79951971980 scopus 로고    scopus 로고
    • Bridgeman & Sandrik, supra note 4, at 399
    • Bridgeman & Sandrik, supra note 4, at 399.
  • 212
    • 79951983433 scopus 로고    scopus 로고
    • Id.
    • Id.
  • 213
    • 79951967128 scopus 로고    scopus 로고
    • See, e.g., COLO. REV. STAT. § 6-1-105(1)(n) (2002)
    • See, e.g., COLO. REV. STAT. § 6-1-105(1)(n) (2002);
  • 214
    • 79951985088 scopus 로고    scopus 로고
    • N.Y. GEN. Bus. LAW § 396 (McKinney 2009)
    • N.Y. GEN. Bus. LAW § 396 (McKinney 2009);
  • 215
    • 79951986544 scopus 로고    scopus 로고
    • TEX. BUS. & COM. CODE ANN. § 17.50(a)(1) (Vernon 2009)
    • TEX. BUS. & COM. CODE ANN. § 17.50(a)(1) (Vernon 2009);
  • 216
    • 77951941130 scopus 로고    scopus 로고
    • 280 F.3d 384, 396 3d Cir.
    • Rossman v. Fleet Bank (R.I.) Nat'l Ass'n, 280 F.3d 384, 396 (3d Cir. 2002) ("Bait advertising, although not necessarily literally false ... is nonetheless considered deceptive, insofar as it suggests the product advertised is actually offered and intended to be sold, when the real intention is simply to create a contact with the buyer that allows the seller to switch the consumer to a more profitable sale.");
    • (2002) Rossman V. Fleet Bank (R.I.) Nat'l Ass'n
  • 217
    • 79951985087 scopus 로고    scopus 로고
    • FTC Guides Against Bait Advertising, 16 C.F.R. § 238.0-.4 (2010)
    • FTC Guides Against Bait Advertising, 16 C.F.R. § 238.0-.4 (2010);
  • 218
    • 79951963709 scopus 로고    scopus 로고
    • RESTATEMENT (SECOND) OF TORTS § 530(1) (1977)
    • RESTATEMENT (SECOND) OF TORTS § 530(1) (1977).
  • 219
    • 79951974041 scopus 로고    scopus 로고
    • See Bridgeman & Sandrik, supra note 4, at. 398-400. The existing doctrine of promissory fraud's requirement of intention not to perform and intent to deceive precludes liability in this situation
    • See Bridgeman & Sandrik, supra note 4, at. 398-400. The existing doctrine of promissory fraud's requirement of intention not to perform and intent to deceive precludes liability in this situation.
  • 222
    • 79951961179 scopus 로고
    • 825 P.2d 588, 592 Nev.
    • Bulbman, Inc. v. .Nev. Bell, 825 P.2d 588, 592 (Nev. 1992) ("The mere failure to fulfill a promise or perform in the future .. . will not give rise to a fraud claim absent evidence that the promisor had no intention to perform at the time the promise was made.");
    • (1992) Bulbman, Inc. V..Nev. Bell
  • 223
    • 79951962895 scopus 로고    scopus 로고
    • RESTATEMENT (SECOND) OF TORTS § 530 cmt. b ("To be actionable the statement of the maker's own intention must be fraudulent, which is to say that he must in fact not have the intention stated.")
    • RESTATEMENT (SECOND) OF TORTS § 530 cmt. b ("To be actionable the statement of the maker's own intention must be fraudulent, which is to say that he must in fact not have the intention stated.").
  • 224
    • 79951971349 scopus 로고    scopus 로고
    • See Bridgeman & Sandrik, supra note 4, at 398
    • See Bridgeman & Sandrik, supra note 4, at 398.
  • 225
    • 79951969020 scopus 로고    scopus 로고
    • See id. at 400
    • See id. at 400 ("[W]hen millions of consumers have relatively small injuries, the type of injury that will typically be caused by bullshit promises, the class action is the only efficient and effective way to compensate the individuals for their losses....").
  • 226
    • 79951992920 scopus 로고    scopus 로고
    • See supra note 38 and accompanying text
    • See supra note 38 and accompanying text.
  • 227
    • 79951999429 scopus 로고    scopus 로고
    • See U.C.C. § 2-209 cmt. 2 (2000)
    • See U.C.C. § 2-209 cmt. 2 (2000);
  • 228
    • 79951993124 scopus 로고    scopus 로고
    • RESTATEMENT (SECOND) OF CONTRACTS § 89 (1981)
    • RESTATEMENT (SECOND) OF CONTRACTS § 89 (1981).
  • 229
    • 79951974252 scopus 로고    scopus 로고
    • See, for example, the UNIF. RESIDENTIAL LANDLORD & TENANT ACT § 3.102(a) (1972)
    • See, for example, the UNIF. RESIDENTIAL LANDLORD & TENANT ACT § 3.102(a) (1972),
  • 230
    • 79952000147 scopus 로고    scopus 로고
    • as reprinted in Horwitz, supra note 4, at 96 ("A landlord, from time to time, may adopt a rule or regulation, however described, concerning the tenant's use and occupancy of the premises. It is enforceable against the tenant only if (1) its purpose is to promote the convenience, safety, or welfare of the tenants in the premises, preserve the landlord's property from abusive use, or make a fair distribution of services and facilities held out for the tenants generally; (2) it is reasonably related to the purpose of which it is adopted; (3) it applies to all tenants in the premises in a fair manner; (4) it is sufficiently explicit in its prohibition, direction, or limitation of the tenant's conduct to fairly inform him of what he must or must not do to comply; (5) it is not for the purpose of evading the obligations of the landlord; and (6) the tenant has notice of it at the time he enters into the rental agreement, or when it is adopted.")
    • as reprinted in Horwitz, supra note 4, at 96 ("A landlord, from time to time, may adopt a rule or regulation, however described, concerning the tenant's use and occupancy of the premises. It is enforceable against the tenant only if (1) its purpose is to promote the convenience, safety, or welfare of the tenants in the premises, preserve the landlord's property from abusive use, or make a fair distribution of services and facilities held out for the tenants generally; (2) it is reasonably related to the purpose of which it is adopted; (3) it applies to all tenants in the premises in a fair manner; (4) it is sufficiently explicit in its prohibition, direction, or limitation of the tenant's conduct to fairly inform him of what he must or must not do to comply; (5) it is not for the purpose of evading the obligations of the landlord; and (6) the tenant has notice of it at the time he enters into the rental agreement, or when it is adopted.");
  • 231
    • 79951976187 scopus 로고    scopus 로고
    • OFFICE OF FAIR TRADING, UNFAIR CONTRACT TERMS GUIDANCE 52-53
    • OFFICE OF FAIR TRADING, UNFAIR CONTRACT TERMS GUIDANCE 52-53 (2008), available at. http://www.oft.gov.Uk/shared-oft/reports/unfair-contract-terms/ oft311.pdf (describing limitations that make change-of-terms clauses more likely to be compatible with the Unfair Terms in Consumer Contracts Regulations, 1999, S.I. 1999/2083 (U.K.)).
    • (2008)
  • 232
    • 79951996123 scopus 로고    scopus 로고
    • Another example can be found in Regulation Z, which enumerates permissible unilateral changes to home equity loans. These include changes that will unequivocally benefit the consumer throughout the remainder of the plan or are "insignificant." Regulation Z, 12 C.F.R. § 226.5b(f)(3) (2010). A different approach would be to bar unilateral modifications that deviate from terms that are being offered to new consumers. Such behavior might be evidence of deceptive conduct.
    • Another example can be found in Regulation Z, which enumerates permissible unilateral changes to home equity loans. These include changes "that will unequivocally benefit the consumer throughout the remainder of the plan" or are "insignificant." Regulation Z, 12 C.F.R. § 226.5b(f)(3) (2010). A different approach would be to bar unilateral modifications that deviate from terms that are being offered to new consumers. Such behavior might be evidence of deceptive conduct.
  • 233
    • 77951941130 scopus 로고    scopus 로고
    • 280 F.3d 384, 389 3d Cir.
    • See Rossman. v. Fleet Bank (R.I.) Nat'l Ass'n, 280 F.3d 384, 389 (3d Cir. 2002) (involving a credit card issuer that claimed that increased interest rates forced it to modify its no-annual-fee commitment while it allegedly continued to offer no-annual-fee cards to new customers). We are reluctant to endorse this proposal in which no element of deception is present as there may be legitimate reasons for a seller to bind new and existing customers to different terms.
    • (2002) Rossman. V. Fleet Bank (R.I.) Nat'l Ass'n
  • 234
    • 79951980663 scopus 로고    scopus 로고
    • See supra notes 67-70 and accompanying text
    • See supra notes 67-70 and accompanying text.
  • 235
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    • For example, it would be unheard of for a court to reason as follows : This consumer paid a lower price, so he or she must have accepted the risk of a broader range of unilateral modifications.
    • For example, it would be unheard of for a court to reason as follows : "This consumer paid a lower price, so he or she must have accepted the risk of a broader range of unilateral modifications."
  • 236
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    • There is precedent for having an administrative agency involved in crafting constraints on sellers' ability to modify consumer contracts. In the United Kingdom, the Office of Fair Trading ("OFT") has issued detailed guidance on the kinds of change-of-terms clauses that it considers to be in contravention of the Unfair Terms in Consumer Contracts Regulations, 1999, S.I. 1999/2083 (U.K.) (which implements the European Community's Unfair Contract Terms Directive 93/13, 1993 O.J. (L 95))
    • There is precedent for having an administrative agency involved in crafting constraints on sellers' ability to modify consumer contracts. In the United Kingdom, the Office of Fair Trading ("OFT") has issued detailed guidance on the kinds of change-of-terms clauses that it considers to be in contravention of the Unfair Terms in Consumer Contracts Regulations, 1999, S.I. 1999/2083 (U.K.) (which implements the European Community's Unfair Contract Terms Directive 93/13, 1993 O.J. (L 95)).
  • 237
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    • OFFICE OF FAIR TRADING, supra note 109, at 52-53. As all systems that rely on constraints formulated prior to the time of a specific modification, this one risks barring some beneficial modifications. Moreover, the guidance only sets out the views of the OFT on when it is likely to initiate judicial proceedings to enforce the regulations, but the final decision on whether a term is unfair rests with the courts.
    • OFFICE OF FAIR TRADING, supra note 109, at 52-53. As all systems that rely on constraints formulated prior to the time of a specific modification, this one risks barring some beneficial modifications. Moreover, the guidance only sets out the views of the OFT on when it is likely to initiate judicial proceedings to enforce the regulations, but "the final decision on whether a term is unfair rests with the courts."
  • 238
    • 79951993995 scopus 로고    scopus 로고
    • Id. at. 7. Consequently, except to the extent that the courts defer to the OFT, this scheme remains vulnerable to the concerns about lack of expertise, delay, and litigation costs that we associate with court-based systems
    • Id. at. 7. Consequently, except to the extent that the courts defer to the OFT, this scheme remains vulnerable to the concerns about lack of expertise, delay, and litigation costs that we associate with court-based systems.
  • 239
    • 79951966111 scopus 로고    scopus 로고
    • In this respect, the CAB would function in a similar manner to the representative trustee technique described in Davis, supra note 64, at 518-37. We do not believe, however, it will, be necessary for CABs to adopt the complex organizational form associated with the representative trustee technique in order to fulfill their mandates. The CAB would not function in the same fashion as mechanisms for preapproval of initial contracts. In certain markets, the initial contracts would require approval from a government agency. In a similar vein, some have proposed a certification process, whereby a government or nongovernment body would certify initial contracts.
    • In this respect, the CAB would function in a similar manner to the "representative trustee technique" described in Davis, supra note 64, at 518-37. We do not believe, however, it will, be necessary for CABs to adopt the complex organizational form associated with the representative trustee technique in order to fulfill their mandates. The CAB would not function in the same fashion as mechanisms for preapproval of initial contracts. In certain markets, the initial contracts would require approval from a government agency. In a similar vein, some have proposed a certification process, whereby a government or nongovernment body would certify initial contracts.
  • 240
    • 77958614953 scopus 로고    scopus 로고
    • A "fair contracts " approval mechanism: Reconciling consumer contracts and conventional contract law
    • See Shmuel I. Becher, A "Fair Contracts " Approval Mechanism: Reconciling Consumer Contracts and Conventional Contract Law, 42 U. MICH. J.L. REFORM 747 (2009);
    • (2009) U. Mich. J.L. Reform , vol.42 , pp. 747
    • Becher, S.I.1
  • 241
    • 79251637211 scopus 로고    scopus 로고
    • Pre-approved contracts for internet commerce
    • Clayton P. Gillette, Pre-approved Contracts for Internet Commerce, 42 HOUS. L. REV. 975 (2005). These proposals are materially different from our proposal since review of the initial contract according to standards established by law is likely to be more demanding than review of only proposed changes to the initial contract against standards established by the initial contract. Since our focus is on the problem of contract modification, we do not express an opinion on the desirability of approval or certification mechanisms that focus on the initial contract. We note, however, that our approach, focusing on the review of modifications, is perfectly consistent with a preliminary review of the initial contract. In fact, we would argue that any review or certification of the initial contract should ask if the seller has added a CAB to the initial contract and what modification policy the CAB has adopted.
    • (2005) Hous. L. Rev. , vol.42 , pp. 975
    • Gillette, C.P.1
  • 242
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    • See supra note 6 and accompanying text
    • See supra note 6 and accompanying text.
  • 243
    • 79951978452 scopus 로고    scopus 로고
    • See supra Part III.C.2
    • See supra Part III.C.2.
  • 244
    • 79951986543 scopus 로고    scopus 로고
    • Under our proposal, consumers will make purchase decisions based on two reputational signals: the seller's general reputation and the reputation of the CAB that the seller includes in its contract. Arguably, the informational burden under our proposal is as great as under a system in which sellers develop more refined reputations-a general reputation and a modification-related reputation. Still, we believe that linking the two reputation signals to two separate bodies would facilitate a cleaner modification-related reputation, signal
    • Under our proposal, consumers will make purchase decisions based on two reputational signals: the seller's general reputation and the reputation of the CAB that the seller includes in its contract. Arguably, the informational burden under our proposal is as great as under a system in which sellers develop more refined reputations-a general reputation and a modification-related reputation. Still, we believe that linking the two reputation signals to two separate bodies would facilitate a cleaner modification-related reputation, signal.
  • 245
    • 79951961833 scopus 로고    scopus 로고
    • Recall that a contract with a CAB would cost more. Consumers will refuse to pay higher prices for a contract with a CAB that does not protect their interests
    • Recall that a contract with a CAB would cost more. Consumers will refuse to pay higher prices for a contract with a CAB that does not protect their interests.
  • 246
    • 79951980226 scopus 로고    scopus 로고
    • Recall that CABs would not scrutinize initial contracts. A CAB applying an ex ante standard would still be applying it at the ex post modification stage, asking, Would both parties approve the modification had they considered it ex ante? Of course a CAB, whether applying an ex ante or ex post standard, would indirectly affect the design of the initial contract as sellers would recognize their more limited ability to change the contract
    • Recall that CABs would not scrutinize initial contracts. A CAB applying an ex ante standard would still be applying it at the ex post modification stage, asking, "Would both parties approve the modification had they considered it ex ante?" Of course a CAB, whether applying an ex ante or ex post standard, would indirectly affect the design of the initial contract as sellers would recognize their more limited ability to change the contract.
  • 247
    • 79951964046 scopus 로고    scopus 로고
    • This feature of CABs mitigates certain concerns about proposals to have administrative agencies preapprove initial contracts. Clayton P. Gillette, for one, has raised doubts about whether administrative agencies are likely to adopt standards of review that will be consistent with maximizing consumers' ex ante welfare, particularly in the face of consumer heterogeneity.
    • This feature of CABs mitigates certain concerns about proposals to have administrative agencies preapprove initial contracts. Clayton P. Gillette, for one, has raised doubts about whether administrative agencies are likely to adopt standards of review that will be consistent with maximizing consumers' ex ante welfare, particularly in the face of consumer heterogeneity.
  • 248
    • 79951962024 scopus 로고    scopus 로고
    • See Gillette, supra note 113, at 1001-12. Allowing consumers to set the applicable standard addresses this concern. 120. Moreover, sellers can be expected to adjust certain terms in their initial contracts to the CABs they adopt. If the CAB system induces greater complexity and reduced standardization of consumer contracts, this would further increase the informational burden on consumers
    • See Gillette, supra note 113, at 1001-12. Allowing consumers to set the applicable standard addresses this concern. 120. Moreover, sellers can be expected to adjust certain terms in their initial contracts to the CABs they adopt. If the CAB system induces greater complexity and reduced standardization of consumer contracts, this would further increase the informational burden on consumers.
  • 249
    • 79951966763 scopus 로고    scopus 로고
    • This claim is clearly valid for products and services, such as credit cards, in which the entire value of the product or service is defined by the contract. When the contract is ancillary to a physical, product that cannot easily be changed or modified, then this claim needs to be weakened
    • This claim is clearly valid for products and services, such as credit cards, in which the entire value of the product or service is defined by the contract. When the contract is ancillary to a physical, product that cannot easily be changed or modified, then this claim needs to be weakened.
  • 250
    • 79951995462 scopus 로고    scopus 로고
    • See Gillette, supra note 1.13, at 1008-12 (arguing that consumer groups have proven to be effective opponents to sellers in regulatory settings, though their interests may be more aligned with the interests of group leaders than constituents)
    • See Gillette, supra note 1.13, at 1008-12 (arguing that consumer groups have proven to be effective opponents to sellers in regulatory settings, though their interests may be more aligned with the interests of group leaders than constituents).
  • 252
    • 79951976927 scopus 로고    scopus 로고
    • See H.R. 4173, 111th Cong. (2009) (proposing to establish a new Consumer Financial Protection Agency)
    • See H.R. 4173, 111th Cong. (2009) (proposing to establish a new Consumer Financial Protection Agency).
  • 253
    • 79951989109 scopus 로고    scopus 로고
    • Our proposal is qualitatively different from existing mechanisms that include a much broader governmental role. For example, insurance companies often cannot increase their rates without first obtaining the approval of a state regulator. See, e.g., FLA. STAT. § 627.062 (2009)
    • Our proposal is qualitatively different from existing mechanisms that include a much broader governmental role. For example, insurance companies often cannot increase their rates without first obtaining the approval of a state regulator. See, e.g., FLA. STAT. § 627.062 (2009);
  • 254
    • 79951965738 scopus 로고    scopus 로고
    • N.J. STAT. ANN. § 17: 29A-14 (West 2009);
    • N.J. STAT. ANN. § 17: 29A-14 (West 2009);
  • 255
    • 79951985883 scopus 로고    scopus 로고
    • TEX. INS. CODE ANN. § 1153.051(c) (Vernon 2009). The regulator can be viewed as a CAB. But contrary to our proposal, which encourages the creation of private CABs alongside the government-sponsored CAB, the state insurance regulator is a monopolistic CAB. Moreover, whereas the insurance regulator derives its authority from specific legislation, our CABs would derive their authority from private contracts
    • TEX. INS. CODE ANN. § 1153.051(c) (Vernon 2009). The regulator can be viewed as a CAB. But contrary to our proposal, which encourages the creation of private CABs alongside the government-sponsored CAB, the state insurance regulator is a monopolistic CAB. Moreover, whereas the insurance regulator derives its authority from specific legislation, our CABs would derive their authority from private contracts.
  • 256
    • 79951997316 scopus 로고    scopus 로고
    • For discussion of these and other preapproval mechanisms for consumer contracts, see Becher, supra note 113; and Gillette, supra note 113
    • For discussion of these and other preapproval mechanisms for consumer contracts, see Becher, supra note 113; and Gillette, supra note 113.
  • 257
    • 79951972429 scopus 로고    scopus 로고
    • See supra note 8 and accompanying text
    • See supra note 8 and accompanying text.
  • 258
    • 79951991485 scopus 로고    scopus 로고
    • Consumer financial protection agency Act of 2009, H.R
    • Cf. Consumer Financial Protection Agency Act of 2009, H.R. 3126, 111th Cong. § 136 (2009) (proposing to establish a new Consumer Financial Protection Agency that could force sellers to offer plain vanilla products to facilitate comparison shopping, among other things). A contract prohibiting unilateral modifications is an example of a plain vanilla product.
    • (2009) 111th Cong. , vol.3126 , pp. 136
  • 259
    • 79951970893 scopus 로고    scopus 로고
    • See id
    • See id.
  • 260
    • 79951992268 scopus 로고    scopus 로고
    • See supra note 4 and accompanying text
    • See supra note 4 and accompanying text.
  • 261
    • 79951983243 scopus 로고    scopus 로고
    • 934 P.2d 1263, 1268 Wyo.
    • See, e.g., Brodie v. Gen. Chem. Corp., 934 P.2d 1263, 1268 (Wyo. 1997) ("[W]e do not consider the employer's concern about negotiating employment contracts on an individual basis significant enough to outweigh our understanding that employees would risk losing a valuable contractual right without their consent.");
    • (1997) Brodie V. Gen. Chem. Corp.
  • 262
    • 79951999194 scopus 로고    scopus 로고
    • 708 N.E.2d 1140 Ill.
    • Doyle v. Holy Cross Hosp., 708 N.E.2d 1140 (Ill. 1999) (focusing on the consideration requirement, not on the assent requirement).
    • (1999) Doyle V. Holy Cross Hosp.
  • 263
    • 79951978911 scopus 로고    scopus 로고
    • 664 N.E.2d 843, 848-49, 848 n.3 Mass. 1996
    • See, e.g., O'Brien v. New Eng. Tel. & Tel. Co., 664 N.E.2d 843, 848-49, 848 n.3 (Mass. 1996) (discussing the possibility that an employer had the right to amend its employee manual unilaterally);
    • O'Brien V. New Eng. Tel. & Tel. Co.
  • 264
    • 79951980865 scopus 로고
    • 867 P.2d 701, 705 Wyo.
    • Lincoln v. Wackenhut Corp., 867 P.2d 701, 705 (Wyo. 1994) (describing a disclaimer preserving an employer's right to alter the language of its employee handbook).
    • (1994) Lincoln V. Wackenhut Corp.
  • 265
    • 79951973193 scopus 로고    scopus 로고
    • 999 P.2d 71, 78-79 Cal.
    • See, e.g., Asmus v. Pac. Bell, 999 P.2d 71, 78-79 (Cal. 2000) (permitting an employer unilaterally to modify a unilaterally implemented employment security policy despite the employer's statement that it would continue the policy so long as it did not undergo changes materially affecting its business plan achievement);
    • (2000) Asmus V. Pac. Bell
  • 266
    • 79951974644 scopus 로고
    • (In re Certified Question from the U.S. Court of Appeals for the Sixth Circuit), 443 N.W.2d 112, 120 Mich.
    • Bankey v. Storer Broad. Co. (In re Certified Question from the U.S. Court of Appeals for the Sixth Circuit), 443 N.W.2d 112, 120 (Mich. 1989) (holding that an employer may, without an express reservation of the right to do so, unilaterally change its written policy from discharge for cause to termination at will, provided reasonable notice is given);
    • (1989) Bankey V. Storer Broad. Co.
  • 267
    • 79951980662 scopus 로고
    • 450 S.E.2d 589, 594-96 S.C.
    • Fleming v. Borden, Inc., 450 S.E.2d 589, 594-96 (S.C. 1994) (holding that terms of employment contracts can be altered unilaterally with reasonable notice).
    • (1994) Fleming V. Borden, Inc.
  • 268
    • 79951973105 scopus 로고    scopus 로고
    • RESTATEMENT (THIRD) OF EMPLOYMENT LAW § 2.05(c) & cmt. b (Tentative Draft No. 2, 2009) (explaining that employee rights created by express agreements cannot be modified unilaterally)
    • RESTATEMENT (THIRD) OF EMPLOYMENT LAW § 2.05(c) & cmt. b (Tentative Draft No. 2, 2009) (explaining that employee rights created by express agreements cannot be modified unilaterally).
  • 269
    • 79951983848 scopus 로고    scopus 로고
    • Id. § 2.05. Comment b to section 2.05 suggests that a multifactored test is used to identify vested or accrued rights. The relevant factors include the text of the statement, other policies of the employer, the employer's course of conduct, and usages in the particular industry or occupation.
    • Id. § 2.05. Comment b to section 2.05 suggests that a multifactored test is used to identify vested or accrued rights. The relevant factors include "the text of the statement, other policies of the employer, the employer's course of conduct, and usages in the particular industry or occupation."
  • 270
    • 79951984263 scopus 로고    scopus 로고
    • Id. § 2.05 cmt. b
    • Id. § 2.05 cmt. b.
  • 271
    • 79951995685 scopus 로고    scopus 로고
    • Id. § 2.05 cmt. e ("Requiring express agreement by employees to changes in employer statements would be unworkable for companies with, large workforces and would undermine sought-for unifornity of treatment among similarly situated employees.")
    • Id. § 2.05 cmt. e ("[Requiring express agreement by employees to changes in employer statements would be unworkable for companies with, large workforces and would undermine sought-for unifornity of treatment among similarly situated employees.").
  • 272
    • 79951987164 scopus 로고    scopus 로고
    • Asmus, 999 P.2d at 73. Asmus is cited with approval by the Reporter for the American Law Institute because the Management Employment Security Policy was adopted unilaterally
    • Asmus, 999 P.2d at 73. Asmus is cited with approval by the Reporter for the American Law Institute because the Management Employment Security Policy was adopted unilaterally.
  • 273
    • 79951985691 scopus 로고    scopus 로고
    • See RESTATEMENT (THIRD) OF EMPLOYMENT LAW § 2.05 reporters' notes cmt. a, at 97. A plausible argument, however, could be made that the text of the Management Employment Security Policy caused it to create a vested or accrued right immune from unilateral modification under section 2.05
    • See RESTATEMENT (THIRD) OF EMPLOYMENT LAW § 2.05 reporters' notes cmt. a, at 97. A plausible argument, however, could be made that the text of the Management Employment Security Policy caused it to create a vested or accrued right immune from unilateral modification under section 2.05.
  • 274
    • 79951989333 scopus 로고    scopus 로고
    • We acknowledge, however, that some of the problems we identify may be less severe in employment settings because (1) the scope for welfare-reducing modifications is limited by the special regulations that apply to employment contracts, and (2) on account of the high stakes in many employment disputes, litigation costs present less of an obstacle to policing of modifications by the courts
    • We acknowledge, however, that some of the problems we identify may be less severe in employment settings because (1) the scope for welfare-reducing modifications is limited by the special regulations that apply to employment contracts, and (2) on account of the high stakes in many employment disputes, litigation costs present less of an obstacle to policing of modifications by the courts.


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