Interaction Ritual Chains and the Mobilization of Conscientious Consumers

Qualitative Sociology

Volumn 34, Issue 1, 2011, Pages 121-141

  Brown, Keith R ^a  

^a SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

Brand communities; Consumer culture; Fair trade; Rituals and values

Indexed keywords

EID: 79951957894     PISSN: 01620436     EISSN: 15737837     Source Type: Journal    
DOI: 10.1007/s11133-010-9188-3     Document Type: Article

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