Implementation and effectiveness of strategic actions used to reduce customer variability

Service Industries Journal

Volumn 31, Issue 4, 2011, Pages 527-544

  Yang, Ching Chow ^a  

^a CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

Customer variability; Service provision; Service quality

Indexed keywords

EMPIRICAL ANALYSIS; IMPLEMENTATION PROCESS; INDUSTRIAL DEVELOPMENT; SERVICE PROVISION; STRATEGIC APPROACH;

TAIWAN;

EID: 79951711378     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2010.504823     Document Type: Article

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