Destination competitiveness through the lens of brand positioning: The case of Australia's Sunshine Coast

Current Issues in Tourism

Volumn 14, Issue 2, 2011, Pages 169-182

  Pike, Steven ^a   Mason, Russell ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b Tourism Sunshine Coast   (Australia)

Author keywords

Destination branding; Destination competitiveness; Destination marketing; Destination positioning

Indexed keywords

COASTAL ZONE MANAGEMENT; COMPETITIVENESS; LEADERSHIP; PERCEPTION; QUESTIONNAIRE SURVEY; TOURISM ECONOMICS; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST DESTINATION;

AUSTRALIA;

EID: 79951708474     PISSN: 13683500     EISSN: None     Source Type: Journal    
DOI: 10.1080/13683501003797523     Document Type: Article

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