Closing the loop between design and market for new product idea screening decisions

Expert Systems with Applications

Volumn 38, Issue 6, 2011, Pages 7729-7737

  Chan, S L ^a   Ip, W H ^a   Kwong, C K ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Customer lifetime value; Decision support; Markov analysis; New product development

Indexed keywords

CLOSED LOOPS; CUSTOMER LIFE TIME VALUE; DECISION SUPPORTS; EVALUATION INDEX; FURTHER DEVELOPMENT; IDEA SCREENING; LONG TERM; MARKET VALUES; MARKOV ANALYSIS; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; PERFORMANCE EVALUATION; PRODUCT LAUNCH;

CUSTOMER SATISFACTION; DECISION SUPPORT SYSTEMS; PROFITABILITY; SALES; VALUE ENGINEERING;

PRODUCT DEVELOPMENT;

EID: 79951580320     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.12.136     Document Type: Article

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