Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies

Sex Roles

Volumn 64, Issue 3, 2011, Pages 238-252

  Mager, John ^a   Helgeson, James G ^b  

^a EASTERN WASHINGTON UNIVERSITY   (United States)

^b GONZAGA UNIVERSITY   (United States)

Author keywords

Advertising depictions; Content analysis; Feminist theory; Sexual exploitation of women; Subordination of women

Indexed keywords

EID: 79751532242     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-010-9782-6     Document Type: Article

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