Cheers! a means-end chain analysis of college students' bar-choice motivations

Annals of Leisure Research

Volumn 11, Issue 3-4, 2008, Pages 386-403

  McDonald, Robert E ^a   Wagner, Tillmann ^a   Minor, Michael S ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Bar choice; College student drinking; Leisure motivations; Means End Chain

Indexed keywords

EID: 79651471115     PISSN: 11745398     EISSN: 21596816     Source Type: Journal    
DOI: 10.1080/11745398.2008.9686804     Document Type: Article

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