Bread or circuses? The 2010 World Cup and South Africa's quest for marketing power

International Journal of the History of Sport

Volumn 28, Issue 1, 2011, Pages 168-180

  Van Der Westhuizen, Janis ^a   Swart, Kamilla ^b  

^a STELLENBOSCH UNIVERSITY   (South Africa)

^b CAPE PENINSULA UNIVERSITY OF TECHNOLOGY   (South Africa)

Author keywords

2010 FIFA World Cup; competition state; development; legacies; marketing power

Indexed keywords

EID: 79551660435     PISSN: 09523367     EISSN: 17439035     Source Type: Journal    
DOI: 10.1080/09523367.2011.525313     Document Type: Review

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