To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?

Psychology and Marketing

Volumn 28, Issue 3, 2011, Pages 256-266

  Marlow, Nigel ^a   Jansson Boyd, Cathrine V ^b  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

^b ANGLIA RUSKIN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79551646043     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20391     Document Type: Article

References (13)

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