Alcohol marketing research: The need for a new agenda

Addiction

Volumn 106, Issue 3, 2011, Pages 466-471

  Meier, Petra S ^a  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Alcohol advertising; Alcohol marketing; Policy; Research needs

Indexed keywords

ADULT; ADVERTIZING; AGE; ALCOHOLIC BEVERAGE; ARTICLE; ASSOCIATION; CHILD; COMMERCIAL PHENOMENA; DECISION MAKING; DRINKING BEHAVIOR; ECONOMICS; FEMALE; HUMAN; MALE; MARKETING; METHODOLOGY; PSYCHOLOGICAL ASPECT; PSYCHOLOGICAL MODEL; TIME;

ADVERTISING AS TOPIC; AGE FACTORS; ALCOHOL DRINKING; ALCOHOLIC BEVERAGES; CHILD; COMMERCE; CUES; DECISION MAKING; FEMALE; HUMANS; MALE; MARKETING; MODELS, PSYCHOLOGICAL; RESEARCH DESIGN; TIME FACTORS; YOUNG ADULT;

EID: 79551628436     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/j.1360-0443.2010.03160.x     Document Type: Article

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