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Volumn 27, Issue 1-2, 2010, Pages 60-76

Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model

Author keywords

Behavioural change; Consumer behaviour; Social marketing

Indexed keywords


EID: 79551571092     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003676429     Document Type: Article
Times cited : (7)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.