Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model

Journal of Marketing Management

Volumn 27, Issue 1-2, 2010, Pages 60-76

  Logie MacIver, Liz ^a   Piacentini, Maria G ^b  

^a EDINBURGH NAPIER UNIVERSITY   (United Kingdom)

^b LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Behavioural change; Consumer behaviour; Social marketing

Indexed keywords

EID: 79551571092     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003676429     Document Type: Article

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