A methodology to generate a belief rule base for customer perception risk analysis in new product development

Expert Systems with Applications

Volumn 38, Issue 5, 2011, Pages 5373-5383

  Tang, Dawei ^a,b   Yang, Jian Bo ^b,c   Chin, Kwai Sang ^a   Wong, Zoie S Y ^a   Liu, Xinbao ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

^c HEFEI UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

Belief rule base generation; New product development; Risk analysis

Indexed keywords

COMPETITIVE MARKETS; CUSTOMER PERCEPTIONS; EVIDENTIAL REASONING; NEW PRODUCT DEVELOPMENT; NOVEL METHODS; PROCESS NEEDS; REASONING PROBLEMS; RULE BASE; RULE BASE GENERATION;

KNOWLEDGE BASED SYSTEMS; RISK ANALYSIS; RISK ASSESSMENT; RISK PERCEPTION; UNCERTAINTY ANALYSIS;

PRODUCT DEVELOPMENT;

EID: 79151485264     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.10.018     Document Type: Article

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