A longitudinal study of online non-relationship intentions

Service Industries Journal

Volumn 31, Issue 3, 2011, Pages 343-354

  Ha, Hong Youl ^a   Janda, Swinder ^b  

^a Kangwon National University   (South Korea)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

Consumer relationship value; Customer loyalty; Customer relationship management; E businesses; Relationship marketing; Relationships

Indexed keywords

ELECTRONIC COMMERCE; MARKETING; MODELING; TESTING METHOD; THEORETICAL STUDY;

EID: 78751631892     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802712772     Document Type: Article

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