Out on the pull: How small firms are making themselves sexy with new online promotion techniques

International Journal of Technology Marketing

Volumn 3, Issue 2, 2008, Pages 153-168

  Harris, Lisa ^a   Rae, Alan ^b   Grewal, Simran ^c  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^b AI Consultants ^*

^c UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Blogging; Online marketing; SMEs; Social networking; Technology marketing; Web 2.0

Indexed keywords

EID: 78651457941     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2008.018862     Document Type: Article

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