Pricing guidance in Ad sale negotiations: The PrintAds example

Proceedings of the 3rd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD 2009 in Conjunction with SIGKDD'09

Volumn , Issue , 2009, Pages 61-68

  Juda, Adam Isaac ^a   Muthukrishnan, S ^a   Rastogi, Ashish ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

DATA ANALYSIS; EXPERIMENTAL EVALUATION; MARKET EFFICIENCY;

COMMERCE;

COSTS;

EID: 70449641108     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1592748.1592757     Document Type: Conference Paper

References (9)

1. Google Print Ads system. http://adwords.google.com/support/bin/answer. py?answer=70508&ctx=sibling
2. A. Roth. Game-theoetic models of bargaining. Edited by A. Roth. Cambridge University Press, 1985.
3. S. Brams. Negotiation Games. Applying Game Theory to Bargaining and Arbitration. Routledge Publ, 2003.
4. A. Muthoo. Bargaining Theory with Applications Cambridge University Press, 1999.
5. J. Hirshleifer and A. Glazer. Price theory and applications. Cambridge Univ. Press, 2005.
6. N. Balcan, A. Blum, J. Hartline and Y Mansour. Reducing Mechanism Design to Algorithm Design via Machine Learning. JCSS, 2008.
7. V. Vapnik. Statistical Learning Theory. Wiley, 1998.
8. H. Varian. Position Auctions. International Journal of Industrial Organization, 2006.
9. S. Guha. On the Space-time of Optimal, Approximation and Streaming Algorithms for Synopsis Construction Problems. Journal version. http://www.cis.upenn.edu/~sudipto/mypapers/ space.pdf