For want of a nail: Negative persuasion in a party leadership race

Party Politics

Volumn 17, Issue 1, 2011, Pages 45-65

  Loewen, Peter John ^a   Rubenson, Daniel ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b RYERSON UNIVERSITY   (Canada)

Author keywords

direct mail; field experiments; leadership; leadership conventions; Liberal Party of Canada; persuasion; selecting leaders

Indexed keywords

EID: 78650477328     PISSN: 13540688     EISSN: 14603683     Source Type: Journal    
DOI: 10.1177/1354068810372564     Document Type: Article

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