The challenge of new marketing issues

Journal of Database Marketing and Customer Strategy Management

Volumn 17, Issue 3-4, 2010, Pages 188-200

  Stone, Merlin ^a   Ozimek, Jane Fae ^b  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

CRM; customer experience; customer experience management; energy sector; learning transfer; smart grid

Indexed keywords

EID: 78650298143     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2010.20     Document Type: Article

References (5)

1. 2008 Assessment of Demand Response and Advanced Metering, Federal Energy Regulatory Commission, December 2008.
2. The Smart Grid: An Introduction, published by the US Department of Energy.
3. For a comprehensive list of all the technologies that might contribute to the intelligent grid, see NETL Modern Grid Initiative: Powering our 21 st Century Economy. A Compendium Of Modern Grid Technologies, US DOE Offi ce of Electricity Delivery and Energy Reliability, 2007.
4. Stone, M. (2010) Smart utilities and CRM: The next phase of customer management in utilities. Journal of Database Marketing & Customer Strategy Management 17 (1): 49-58.
5. Goodin, D. (2009) Pitchfork-wielding mobs encircle smart meters. The Register, 27 November, http:// www.theregister.co.uk/2009/11/27/smart-meter- backlash/.