Smart utilities and CRM: The next phase of customer management in utilities

Journal of Database Marketing and Customer Strategy Management

Volumn 17, Issue 1, 2010, Pages 49-58

  Stone, Merlin ^a  

^a WCL Office   (United Kingdom)

Author keywords

CRM; Electricity; Gas; Smart metering; Utilities; Water

Indexed keywords

EID: 77951289490     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2010.3     Document Type: Article

References (5)

1. For more on the smarter planet initiative from IBM, see http://www-05.ibm.com/uk/ smarterplanet/.
2. Valocchi , M. and Juliano , J. ( 2009 ) Lighting the Way. Somers, NY: IBM Institute for Business Value, IBM Global Services.
3. For more on this, see Electric Power Research Institute. ( 2008 ) Residential Energy Display Devices: Utility Pilot Update. Palo Alto, CA: Electric Power Research Institute.
4. For details of this, see SEAS-NVE. ( 2009 ) Family Challenge - How six families reduced their energy consumption by over 40 per cent. Svinninge, Denmark.
5. See http://www.ecn.nl. For an example of their publications, see http://www.energychange.info/ deliverables.