Doing sensory ethnography in consumer research

International Journal of Consumer Studies

Volumn 34, Issue 4, 2010, Pages 375-380

  Valtonen, Anu ^a   Markuksela, Vesa ^a   Moisander, Johanna ^b  

^a UNIVERSITY OF LAPLAND   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Consumer culture; Cultural methodologies; Practice theories; Sensory ethnography; Sport fishing

Indexed keywords

EID: 78650257038     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00876.x     Document Type: Article

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