Competing for guests: An application of extended quadrant analysis

Journal of Hospitality and Leisure Marketing

Volumn 12, Issue 3, 2005, Pages 29-44

  Yavas, Ugur ^a   Babakus, Emin ^b  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Extended quadrant analysis; Hotel industry; Marketing strategies; Survey

Indexed keywords

EID: 78650068991     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v12n03_03     Document Type: Article

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