Time to get tough on unhealthy sponsorships

Health Promotion Journal of Australia

Volumn 21, Issue 3, 2010, Pages 164-165

  Clarkson, Jo ^a  

^a Health Promotion   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ALCOHOLIC BEVERAGE; ATTITUDE TO HEALTH; CARBONATED BEVERAGE; EDITORIAL; FAST FOOD; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; MARKETING; ORGANIZATION AND MANAGEMENT;

ALCOHOLIC BEVERAGES; CARBONATED BEVERAGES; FAST FOODS; HEALTH BEHAVIOR; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; MARKETING;

EID: 78650050801     PISSN: 10361073     EISSN: None     Source Type: Journal    
DOI: 10.1071/he10164     Document Type: Editorial

References (8)

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2. World Health Organisation. The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence [technical paper on the Internet]. Geneva (CHE): WHO; 2006 [cited 2010 Oct 25]. Available from: http://www.who.int/dietphysicalactivity/publications/Hastings-paper-marketing. pdf
3. O'Brien K, Kypri K. Alcohol industry sponsorship of sport and hazardous drinking among New Zealand sportspeople. Addiction. 2008;103:1961-6.
4. National Preventative Health Taskforce. Australia: The Healthiest Country by 2020. Technical Report 3. Preventing Alcohol-Related Harm in Australia: A Window of Opportunity. Canberra (AUST): Commonwealth of Australia; 2009.
5. Tripodi J. Sponsorship - A confirmed weapon in the promotional armoury. International Journal of Sports Marketing and Sponsorship. 2001 ;3(1 ): 1-20.
6. Sherriff J, Griffiths D, Daube M. Cricket: notching up runs for food and alcohol companies? Aust N Z J Public Health. 2010;34(1):19-23.
7. Donovan RJ, Jalleh G, Clarkson J, Giles-Corti B. Evidence for the effectiveness of sponsorship as a health promotion tool. Australian Journal of Primary Health Interchange. 1999;5(4):81-91. (Pubitemid 30131086)
8. Daube M, Walker N. Advocating for tobacco control in Western Australia, 1971 to the present. In: The Progress of Tobacco Control in Western Australia: Achievements, Challenges and Hopes for the Future. Perth (AUST): The Cancer Council Western Australia; 2008.