A conceptual framework for consumer adoption of mobile advertising in China

Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

Volumn , Issue , 2010, Pages 74-77

  Xiao, Shuang ^a,b  

^a JIANGHAN UNIVERSITY   (China)

^b WUHAN UNIVERSITY   (China)

Author keywords

Adoption; Interactivity; Mobile advertising; Permission; TAM

Indexed keywords

ADOPTION; INTERACTIVITY; MOBILE ADVERTISING; PERMISSION; TAM;

GOVERNMENT DATA PROCESSING; TELECOMMUNICATION EQUIPMENT;

ELECTRONIC COMMERCE;

EID: 78649682807     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICEE.2010.26     Document Type: Conference Paper

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