Gratifications from new media: Gender differences in internet use in cybercafes

Journal of Creative Communications

Volumn 4, Issue 1, 2010, Pages 19-31

  Krishnatray, Pradeep ^a   Singh, Pushpendra Pal ^b   Raghavan, Srividya ^c   Varma, Vinay ^d  

^a Mudra Institute of Communications Research   (India)

^b Makhanlal Chaturvedi University   (India)

^c ICFAI UNIVERSITY   (India)

^d Centre for Research and Education (CREED)   (India)

Author keywords

gender difference; gratification structure; Internet usage; New media

Indexed keywords

EID: 78649657073     PISSN: 09732586     EISSN: 09732594     Source Type: Journal    
DOI: 10.1177/097325861000400102     Document Type: Article

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