MNCs and micro-entrepreneurship in emerging economies: The case of Avon in the Amazon

Journal of International Management

Volumn 16, Issue 4, 2010, Pages 412-424

  Chelekis, Jessica ^a   Mudambi, Susan M ^b  

^a INDIANA UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Base of the pyramid; Direct selling; Emerging economies; Entrepreneurship; Ethnography; Gender

Indexed keywords

EID: 78649631574     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2010.09.010     Document Type: Article

References (48)

1. Aguiar, M., Bhalla, V., Jain, N., Pikman, M., and Subramanian, A. 2007. Decoding the next billion consumers, Boston Consulting Group. Available at.http://www.bcg.com/impact_expertise/publications/files/Decoding_Next_Billion_Consumers_Nov_2007.pdf.
2. Amine L.S. The need for moral champions in global marketing. European Journal of Marketing 1996, 30(5):81-94.
3. Avon. 2009. Avon Company Annual Report (2009). Available at.http://www.avoncompany.com/investor/.
4. Balabanis G., Diamantopoulos A. Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach. Journal of the Academy of Marketing Science 2004, 32(1):80-95.
5. Beck U., Sznaider N. Unpacking cosmopolitanism for the social sciences: A research agenda. The British Journal of Sociology 2006, 57(1):1-23.
6. Bonifacio F. Direct sales grow 14% in 2008: Direct sales continue to be a lucrative channel in Brazil. GCI Magazine June 2009, Available at http://www.gcimagazine.com/marketstrends/regions/bric/47066992.html.
7. Bosma, N., Acs, Z., Autio, E., Coduras, A., and Levie, J. 2009. Global Entrepreneurship Monitor 2008 Executive Report, Global Entrepreneurship Research Consortium. Available at:.http://www.gemconsortium.org/about.aspx?page=pub_gem_global_reports.
8. Brennan D. Women work, men sponge, and everyone gossips: Macho men and stigmatized/ing women in a sex tourist town. Anthropological Quarterly 2004, 77(4):705-733.
9. Brondizio E. Agricultural intensification, economic identity, and shared invisibility in Amazonian peasantry: caboclos and colonists in comparative perspective. Culture and Agriculture 2004, 26(1/2):1-24.
10. Brondizio E. The Amazonian Caboclo and the Açaí Palm: Forest Farmers in the Global Market 2008, The New York Botanical Garden Press, New York.
11. Brooke J. Who braves piranha waters? Your Avon lady!. New York Times 1995, July 7, A4.
12. Burt S., Carralero-Encinas J. The role of store image in retail internationalization. International Marketing Review 2000, 17(4/5):433-457.
13. Cavusgil T.S., Zou S. Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. Journal of Marketing 1994, 58:1-21.
14. Cavusgil S.T., Zou S., Naidu G.M. Product and promotion adaptation in export ventures: an empirical investigation. Journal of International Business Studies 1993, 24(3):479-506.
15. Chibnik M. Risky Rivers: the Economics and Politics of Floodplain Farming in Amazonia 1994, University of Arizona Press, Tucson.
16. Danis W.M., Chiabur D.S., Lyles M.A. The impact of managerial networking intensity and market-based strategies on firm growth during institutional upheaval: A study of small and medium-sized enterprises in a transition economy. Journal of International Business Studies 2010, 41(2):267-286.
17. De Abreu Filho G.D., Calicchio N., Lunardini F. Brand building in emerging markets. McKinsey Quarterly 2003, 2:6-9.
18. Ellison K. Avon ladies sell hut-to-hut in Brazil wilderness. Chicago Tribune 1993, 21. Oct. 3.
19. Epstein J. Avon calling near the Amazon. U.S. News and World Report 1993, 16-17. Oct. 25.
20. Franklin, J. 2003. Paddling for profits: Despite hard times, Avon's huge, mostly female workforce is on the move in Latin America. Latin Trade, December, 2003. Available at:.http://www.findarticles.com/p/articles/mi_m0BEK/is_12_11/ai_111851487/.
21. Griffith D.A., Cavusgil S.T., Xu S. Emerging themes in international business research. Journal of International Business Studies 2008, 39(7):1220-1235.
22. Harris M. Life on the Amazon: The Anthropology of a Brazilian Peasant Village 2000, Oxford University Press, Oxford.
23. Hoskisson R.E., Eden L., Lau C.M., Wright M. Strategy in emerging economies. Academy of Management Journal 2000, 43(3):249-267.
24. IBGE (Brazilian Institute for Geography and Statistics) 2000. IBGE Cidades @ Electronic Document.http://www.ibge.gov.br/cidadesat/default.php.
25. Iyer, L., Khanna, T. 2009. Personal correspondence.
26. Kottak C.P. Prime-Time Society: An Anthropological Analysis of Television and Culture 2009, Walnut Creek, Calif.: Berg.
27. Levitt T. The globalization of markets. Harvard Business Review 1983, 61(3):92-101.
28. London T., Hart S.L. Reinventing strategies for emerging markets: beyond the transnational model. Journal of International Business Studies 2004, 35:350-370.
29. Montoya R. House, street, collective: Revolutionary geographies and gender transformation in Nicaragua, 1979-99. Latin American Research Review 2003, 38(2):61-93.
30. Nugent S. Amazonian Caboclo Society: An Essay on Invisibility and Peasant Economy 1993, Providence, RI; Berg, Oxford.
31. Olsen M., Boxenbaum E. Bottom-of-the-pyramid: Organizational barriers to implementation. California Management Review 2009, 51(4):100-125.
32. Ortmans, J. 2005. Government and education efforts to encourage entrepreneurship in Brazil. National Dialogue on Entrepreneurship, The Public Forum Institute. Available at:.http://www.publicforuminstitute.org/nde/sources/reports/Brazil-2005.pdf.
33. Petersen B., Pedersen T. Coping with liability of foreignness: Different learning engagements of entrant firms. Journal of International Management 2002, 8(3):339-350.
34. Pitman, S. 2009. One size does not fit all in developing markets, report finds. Cosmetics Design, December 15. Available at:.http://www.cosmeticsdesign.com/Financial/One-size-does-not-fit-all-in-developing-markets-report-finds.
35. Prahalad C.K. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 2004, Wharton School Publishing, Philadelphia.
36. Prahalad C.K., Hammond A. Serving the world's poor, profitably. Harvard Business Review 2002, 80(9):48-57.
37. Samiee S. Customer evaluation of products in a global market. Journal of International Business Studies 1994, 25(3):579-604.
38. Shimp T.A., Sharma S. Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research 1987, 24:280-289. (August).
39. Theodosiou M., Leonidou L.C. Standardization versus adaptation of international marketing strategy: An integrative assessment of the empirical research. International Business Review 2003, 12:141-171.
40. Thurston, C.W. 2004. Avon grows despite Brazil's bumpy economy. Household & Personal Products Industry. August. Available at:.http://www.findarticles.com/p/articles/mi_hb3042/is_8_41/ai_n29114970/.
41. Tomlinson J. Cultural imperialism: A critical introduction 1991, Johns Hopkins University Press, Baltimore, MD.
42. VanWey L., D'Antona Á.O., Brondizio E.S. Household demographic change and land use/land cover change in the Brazilian Amazon. Population and Environment 2007, 28:163-185.
43. Wilk R. The local and the global in the political economy of beauty: From Miss Belize to Miss World. Review of International Political Economy 1995, 2(1):117-134.
44. Wilk R. Emulation, imitation, and global consumerism. Organization and Environment 1998, 11(3):314-333.
45. Wilk R. Real Belizean food: Building local identity in the transnational Caribbean. American Anthropologist 1999, 101(2):244-255.
46. Williams, J. 2004. Not a lot of people know this. The Times, April 30. Available at:.http://www.timesonline.co.uk/tol/life_and_style/article846650.ece.
47. WFDSA World Federation of Direct Selling Associations (2009), International Statistics. Available at:.http://www.wfdsa.org/statistics.
48. Zaheer S. Overcoming the liability of foreignness. Academy of Management Journal 1995, 38(2):341-363.