An examination of sales promotion programs in Hong Kong: What the retailers offer and what the consumers prefer

Journal of Promotion Management

Volumn 16, Issue 4, 2010, Pages 467-479

  Yang, Lin ^a   Cheung, Wah Leung ^b   Henry, James ^c   Guthrie, John ^c   Fam, Kim Shyan ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^c UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Consumer behavior; Hong kong; Retailing cosmetics and toiletries; Sales promotion

Indexed keywords

EID: 78649627453     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491003659563     Document Type: Article

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