Pricing strategies and models

Annual Reviews in Control

Volumn 34, Issue 1, 2010, Pages 101-110

  Dolgui, Alexandre ^a   Proth, Jean Marie ^b  

^a ECOLE DES MINES DE SAINT ETIENNE   (France)

^b INRIA/Consultant   (France)

Author keywords

Conjoint measurement; Cost plus method; Discount strategy; Duopoly market; High price strategy; Low price strategy; Margin; Market segmentation; Part worth; Penetration pricing; Price skimming; Price testing; Revenue management; Salvage value; Selling curve

Indexed keywords

COMMERCE; COST BENEFIT ANALYSIS; ECONOMICS; SALES;

CONJOINT MEASUREMENT; DISCOUNT STRATEGY; DUOPOLY MARKETS; HIGH PRICE; LOW-PRICE STRATEGIES; MARGIN; MARKET SEGMENTATION; PART-WORTH; PENETRATION PRICING; PRICE SKIMMING; REVENUE MANAGEMENT;

COSTS;

EID: 78649356723     PISSN: 13675788     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.arcontrol.2010.02.005     Document Type: Conference Paper

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