The role of social presence in mortality salience effects

Journal of Business Research

Volumn 64, Issue 1, 2011, Pages 29-33

  Fransen, Marieke L ^a   Smeesters, Dirk ^b   Fennis, Bob M ^c  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b ERASMUS UNIVERSITY   (Netherlands)

^c UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Brand evaluation; Consumer behavior; Self esteem; Social presence; Terror management theory

Indexed keywords

EID: 78449256881     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.09.016     Document Type: Article

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