An empirical study on the decision-making styles of the Chinese peasant consumers

Journal of Consumer Marketing

Volumn 27, Issue 7, 2010, Pages 629-637

  Baoku, Li ^a   Cuixia, Zhai ^a   Weimin, Bao ^a  

^a LIAONING TECHNICAL UNIVERSITY   (China)

Author keywords

China; Consumer behaviour; Consumers; Decision making; Disadvantaged groups; Factor analysis

Indexed keywords

EID: 78349283952     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011086371     Document Type: Article

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