Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 697-712

  Ekström, Karin M ^a   Hjort, Torbjörn ^b  

^a UNIVERSITY OF BORÅS   (Sweden)

^b LUND UNIVERSITY   (Sweden)

Author keywords

Consumption; Inclusion exclusion; Participation; Social comparison; Welfare

Indexed keywords

EID: 78149390567     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471578     Document Type: Article

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